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Moffat Company Analysis

Executive Summary

Chief operations manager in Moffat Company has many roles and functions he needs to carry out to ensure the smooth running of operations. The manager is answerable to the company directors, shareholders and founders. A manager solves challenges that the company experiences which helps a company to remain in the business of cosmetics products thus good profit returns. Manager’s values, ethics and performance contribute either; positively or negatively in the operations of an organisation.


Every organisation has a management team that helps to oversee the daily operations. Managers’ report to the company directors. Prominent organisations have managers at every department who report to the senior managers of the company. Managers safeguard the interests of shareholders and those of company founders. Employees take orders from the managers, about the job specification and the procedures they should follow. Being a manager is not an essay task. When management performs its duties, the organisation proceeding runs smoothly. On the other hand, management non-performance makes an organisation to fail. It is essential to understand roles, values, ethics and challenges of managers in a company.

Roles and Functions of Managers in an Organization today

Decisional Roles

Managers perform many tasks in a company like Moffat which are: a manager is a negotiator of an organisation. Manager bargains with people inside and outside the company to the organisation he represents gains credit. Through negotiations with junior employees, commitment and loyalty improve with peers. Cooperation, coordination, integration of employees and unions regarding employment conditions, commitment, productivity and government providing facilities help to expand the company. Managers have authority to use organisation resources to achieve the role of negotiations. A manager allocates resource to his junior staffs, for example, human, physical and monetary resources.

The manager sets up the schedule for completion of operations or approving money to be used in a particular project. For employees to express their opinions and share experiences managers should have an open door policy. Open door policy is helpful to both workers and managers in making sound decisions. To motivate subordinates managers should delegate his or her power and authority to them. Managers search for solutions when problems arise. Managers are responsible for responding to pressures by workers, shareholders, customers and company directors. A manager is equipped to handle workers strikes, declining sales and bankruptcy of a company in a competent and skilled manner. A manager is responsible for coming up with new ideas and implementing them. Managers introduce new products and procedures that are beneficial to the company. Managers contribute to the company positively to ensure that shareholders get a good return on their investments. Managers contribute to sales increase and adapt to changes in a company environment.

Informational Roles

Managers are the spokesperson for a company, represents the organisation to outsiders. Manager speaks on half of an organisation, transmit information on plans, policies and actions. Managers’ report to directors regarding developments in his department. Company shareholders and directors demand information about financial performance to determine whether the managers are doing their job properly. Managers ensure customers are informed about new products, product quality maintenance and inform government officials of law implementation. Managers distribute information he gathers from various sources by different means to his peers, subordinates and superiors. Distributing information to junior staff is important especially when they have no contact with one another. Manager’s monitor’s company’s environment, peers, superiors and subordinates thus establishing a network. To gain the understanding of the company, a manager seeks and receives information from outsiders and insiders of a company. Managers also gather information from reading things like newspapers and public to learn about changes in products tastes and learn about competitors plans. At times managers collect information through hearsay, speculations, and gossip and television channels. (Goetsch & Davis, 2014).

Interpersonal Roles

Manager encourages his team, motivates and communicating to boost their working spirit. Managers ensure activities coordination of junior staff and their cooperation. Managers are expected to interact with other managers outside the company to gain favor and gather information. In all formality matters of a company, managers are the representative (Bolden, 2016). The manager is in charge of an organisation, coordinates other people’s work and guides his junior employees. The manager hires, train and discipline employees to ensure the smooth running of operations in the company. Managers are the company figures; they welcome visitors, sign legal documents as organisation head, department head and business strategist unit head.

  • Challenges and Risks Managers Address Today
  • Companies have many problems and risks facing them today, some of them include:
  • Future uncertainties

It is difficult to predict how products or companies will fair tomorrow, but with the help of talented managers in economics, they can know the market trends. Managers use data from various financial years to calculate and speculate how products and securities will sell in future. If customers will respond positively to company’s products in future, it is an advantage as profit will be made. On the other hand, if customers are most likely to reject products in future, the company prepare through the production of another brand or concentrates on improving product quality, promotion and advertising the product more.

Services to customers

Customers are the most important people in an organisation business proceedings, without customers a company will close down. Customers expect instant and quick services from the organisation if they are unsatisfied and get poor services they spread gossip through social media, thus tarnishing the company’s name. For a company to escape this problem, managers ensure there is teamwork among employees, and necessary resources are available to make the job done.


Today technology is changing at high speed, and an organisation needs a manager who can keep up with the changes. Many managers heading the company started their careers before the existence of numerous technologies, thus making it difficult to operate the company. Company managers should be innovative so as not to be left behind and integrate new technologies, e.g. mobile, cloud computing and app development.

Regulations and Compliance

When technologies and market changes, laws and rules also change. Government puts in place rules that every company should follow so as they can run their businesses. If a company fails to comply, government officials withdraw their operation license thus shutting down. Rules and regulations are put in place to ensure the industry doesn’t exploit customers. Government at times impose hefty fines to companies who fail to follow the law, thus costing them a lot of money. Managers ensure that organisation avert risks like company shut down and penalties.

Performance Monitoring

For an organisation to run smoothly, managers have to check daily operations regularly. Most companies depend on financial indicators, thus blocking company’s channels which enables reporting. Managers require knowledge on how to develop key performance indicators (KPIs), how to avoid critical pitfalls and the best way to communicate metrics, thus making sound decisions.

Management of Finances

Many managers are not good at items like cash flow, profit margins, financing and reducing cost. These managers require the help of a financial officer. Financial statements help to know if a company is operating at a profit or a loss. A manager without financial statements knowledge, managing a company makes it difficult.

Competencies and Right Talent Recruitment

The employee working in an organisation should be skilled so that it becomes easy to complete tasks assigned by the manager. Currently, some workers are employed because they are related to company owners, they lack necessary skills to make the job done. Recruiting the right and competent workers ensure that an organisation meets its goals and sustainability in future.

Exploding Data

Past generations disposed of report and data about the company. Disposal of company financial records makes it difficult to make references in case a problem arises currently. Managers are forced to rely only on current data thus making their jobs difficult. Managers always make the secretary appropriately fills individual records of the company. Managers should also come up with software for data entry for easy references. (Brewster, 2017).

Knowledge’s of Embracing Change

Many companies’ founders lack understanding of when to accept change and when to stay on the course. Managers intervene and advise that not everything new is good and every move is at risk of becoming obsolete in future. Preparation and embracing changes are the best way to face these challenges.

Impact of values, Ethics, Diversity on Culture, Role Behavior and performance of Moffat Operations Manager.

Every organisation has its habits which employees, founders and managers embrace and adhere to them. Ethics refers to moral guidelines and how employees conduct themselves in the line of work. Ethical guidelines of a company ensure that managers respects directors and founders of a company for to avoid cases like Moffat where Chief Operations Manager is rude to his employer. Operations Manager habit almost costs him his job. Operations manager fails to inform the company founders of new employees hired. The manager hires his friend and a family member as his assistant who is against company guidelines and rules. The company culture over the years is that employees and founders relate to each other like family members. Operations managers and the management team he hires only care about company objectives and success but not junior employees. Todd has only been with the company for not more than eight months when he tenders a resignation letter showing that he is not a reliable leader. When a manager wants to resign having worked for a short time, it shows that he gets tired so quickly and gives up upon encounter of challenges in his department. A chief operating officer is a tight position, and daily operation of the company solely lies on Todd’s shoulders.

Initial trust from company founders, makes them hire Todd in the company giving him the most senior position and giving him some degree of freedom to spearhead the company operations. The way Todd conducts himself upon grabbing a high post shows he is a proud person and unwilling to follow any guidance by the company owners (Carroll & Buchholtz, 2014). When managers cannot stand the norms of a company, they tend to quit. Junior company employees of Moffat are used to understanding each other personal background, and they stay like family. New ways of running daily company operation are received by employees in a hostile manner making them less motivated to perform their work. Todd is entitled to a better salary as he has contributed to a positive change in company sales and good profit return within a short time span. Todd resignation could have been due to poor remuneration despite his handwork and determination to make the company successful. For Todd and his team to understand the company norms the company owners should call them for a meeting to teach and show them their importance thus leading to happy junior employees. When the management and junior employees communicate and emphasise on teamwork, daily work routine becomes easier thus making sure customers get quality products on time. (Luthans & Doh, 2018).


Managers are expected to be honest and people of integrity. A manager is a role model for other people who include employees, and bad behaviour makes them lose faith in him. Operations manager behaviour makes employees and company founders lose trust in him. The manager wants to exclude other people in decision making which is the company norm. On the other hand, the manager is willing to take companies risks; he works toward organisational success. The managers are optimistic about the company increase in sales of cosmetic products as since he gets employed in the company profits increase annually. The chief Operations manager is committed to company growth as he implements changes in the company fast to go along with new technology trends.


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Bryson, J. M. (2018). Strategic planning for public and nonprofit organisations: A guide to strengthening and sustaining organisational achievement. John Wiley & Sons.

Carroll, A., & Buchholtz, A. (2014). Business and Society: Ethics, sustainability, and stakeholder management. Nelson Education.

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Goetsch, D. L., & Davis, S. B. (2014). Quality management for organisational excellence. Upper Saddle River, NJ: Pearson.

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