Media Recommendation Presentation for Spotify
Overview of Shopify
Spotify is proven to be the market leader in the music streaming industry. Spotify’s founders MARTIN LORENTZON and DANIEL EK want to give access to thousands and millions of music and soundtracks everywhere in the world and let you synchronize your music life.
It was launched in the year 2008, and from its launching year, it has witnessed significant growth with more than 7 million subscribers and more than 25 million active users across the globe. Spotify has taken a very distinctive tactic with its work by shaping a crafty logo, presenting diverse shaped pictures, and by selecting a dark background. Spotify has taken frisky icons to let one fully admire.
Choosing an album color by itself is also an art. Album colors are usually frisky. On Spotify, there are different albums. Dark background can be managed by more sharp colors and can be more stylish, but with the combination of album colors, Spotify chose a dark background for an equitable look. Spotify looks frisky yet shiny.
Due to many other musical companies, Spotify is extremely affected by its customers. The thread of substitution force also affects Spotify. There are many other online companies that are fighting for the same customers. Spotify couldn’t be such a big company without its suppliers. The trading support or power of Spotify’s supplier extremely effect it. There are many other illegal companies going through the internet, so it is very hard for Spotify which is a legal company to compete with this era of illegal websites that offers music and soundtracks to its visitors. The pressures of new competitors forces will affect Spotify in a very dangerous way. Due to the advanced technology, services, and settled setup of Spotify for its users, the other music companies would have trouble time to complete it. Elite technology has one of the best barriers that Spotify supports. This makes it distinct from other companies. Their technology would make them more and more flawless so that they can defeat other companies. Their technology can also make other companies very hard to survive. Spotify at this time does not have any swapping cost. Spotify is currently offering two subscriptions that can be paid monthly as this allows users to pay for Spotify without binding in any arrangements. At any time if the customer wants to refund, he can get his refund (Swanson, 2013).
SPOTIFY VS APPLE MUSIC
Nowadays, the two biggest music streaming platforms are Spotify and Apple Music. There is some instruction which must be understood to choose the music of your own choice. When a person signs up in these platforms, they give the client with a huge list of songs. Both platforms let the customer to figure up the collection of songs of their own choice. Apple Music has a list of more than 50 million songs whereas Spotify has more than 35 million songs. The user can also log in with their Facebook id, However, in the offline music. Apple Music offline listenings have an edge because the client can save almost 100,000 songs in their playlist for offline use. This feature is synced with all the devices with the same id. Whereas Spotify allows you to download 10,000 songs from 5 different devices(Morris & Powers, 2015).
Offline listening can be video content or audio content. Spotify is giving access to its users on audio file or podcast. Spotify is known to be famous for investing a lot in their podcast services so their user can get more options and more content.
Key Strategies in Spotify
Two professional key strategies are music gaining and spreading. First, Spotify talks to the moralities of the music which the company wants to make as a share of their services. The music industry from the past has struggled with discussing the molarities of the music to be available for online use. Spotify has to combine the packages and also has to overcome with hurdles so that the content owners will agree with it. By education the rights or molarity to the owners to tell them how the service facilities are and how they can make them more comfortable and friendly for the users(Skog, Wimelius, & Sandberg, 2018).
The second strategy is spreading. The way of listening to music is very important for both Spotify and a source. This whole process of gaining and spreading must be set up in a secure manner so that music must be saved from unauthorized use, and the barriers are in the way to save music from illegal use. These two key strategies are linked up with each other and must be done with highly saved manners as the owner is very interested in the exact delivery of his content to the customer.
Recommendations for Spotify
Illegal downloading in many online companies are very common. However, many newly illegal companies are forced to shutting down. There will always be new ones. As Spotify feels pride for being fully legal online musical company and a licensed company. Spotify gives you a high-quality of music content. Due to illegal downloading from other online music websites, this is taking away the huge amount of potential users of Spotify. Spotify must work with the European Union and the United States to stop selling illegal music and soundtracks that are hurting its business.
Security Rights Issues
There are some limitations to the free version. In the free version it allows the user to listen to twenty hours of music for one month. Then for complete use or for full access you have to pay either five or ten dollars per month depending on which package the user chooses. Spotify has to do some changes with their packages in their free version to make dire changes. So the thing they should do is remove hours restrictions or increase their hours for free version use in one month. It will not hurt their company policy but will help in their advertisement aspect. The other adjustment Spotify has to do for the ease of their users is lowering their prices in packages. Spotify is currently dealing with four big record labels. They are dealing with Warner Music, EMI, Merlin, Universal Music, Sony Music, and The Orchid. Spotify is dealing tremendously with its suppliers. (Setty et al., 2013)
Privacy Issues Raised by the Recommendations
The Company must also reduce the cost by the consumption of open source software named: CHEF, puppet, FAI, cfengine, for the maintenance and automatic alignments of large-scale computer systems. Spotify regularly collects a wide-range quantity of data which provides highly valuable insight into their users. The Analytical department takes the responsibility of translating raw data as input of marketing activities and financial calculations. Another duty of the analytical department is to provide this processed data to the business development, department of finance, label relations as well as business partners for achieving the maximum profit from processed data. Partners that are heavily in the way of Spotify’s successes, Spotify is giving them free services, also have a positive and pure relationship with its supporters, content providers, and financial supporters as well. Therefore it is Spotify’s best policy and interest to provide high-quality of data, services, and content to the business and its users that sustain and support Spotify.com(Kreitz & Niemela, 2010).
Kreitz, G., & Niemela, F., (2010). Spotify–large scale, low latency, P2P music-on-demand streaming. 2010 IEEE Tenth International Conference on Peer-to-Peer Computing (P2P), 1–10. IEEE.
Morris, J. W., & Powers, D. (2015). Control, curation, and musical experience in streaming music services. Creative Industries Journal, 8(2), 106–122.
Setty, V., Kreitz, G., Vitenberg, R., Van Steen, M., Urdaneta, G., & Gimåker, S. (2013). The hidden pub/sub of Spotify:(industry article). Proceedings of the 7th ACM International Conference on Distributed Event-Based Systems, 231–240. ACM.
Skog, D., Wimelius, H., & Sandberg, J., (2018). Digital service platform evolution: how Spotify leveraged boundary resources to become a global leader in music streaming. Hawaii International Conference on System Sciences (HICSS), January 2-6, 2018, Waikoloa, HI, USA, 4564–4573.
Swanson, K., (2013). A Case Study on Spotify: Exploring Perceptions of the Music Streaming Service. MEIEA Journal, 13(1).