Experimental Activity Of Running A Campaign On Facebook

Digital marketing has gained enormous attention in recent years, and it has become an integral component of the marketing strategies of businesses and companies. The basic advantage of such marketing techniques is that companies can approach worldwide audiences very easily and target specific age groups to increase the effectiveness of their marketing campaigns. However, there are numerous platforms available online to target the online audience, such as Instagram, Twitter, LinkedIn, YouTube, etc. Facebook is one of the most widely used tools for digital marketing. It is also worth mentioning that it has billions of users worldwide belonging to all regions of the world.

So, in this experimental activity, I will give tips for creating Facebook ads and create a similar advertising campaign to invite the audience to a comedy night featuring Jerry Seinfeld at Club Metronome in Burlington. Figure 1 (see in Appendix) shows the cover for the Facebook Ad. The budget for my campaign was $500, and I specifically targeted young people aged 24 and 28 who have a college degree and who live in Burlington, Vermont. This is a very interesting feature because, based on the nature of the campaign, the marketers can easily choose the demographics of the audience. And since young people are very fond of comedy events and considering that the event is taking place in Burlington, the current choice of age group and location is very efficient. Figure 2(a) and Figure 2(b) show how I used Facebook to select the audience and create the advertisement.

Another important aspect of this tool is that we can easily choose the running time of the advertisement. Depending on the budget, Facebook decides the frequency of the people to whom the ad will reach in a day. Thus, Facebook is an easier-to-use digital marketing tool and is very effective in reaching out to a potential audience.

Appendix

Figure 1: Ad Cover

Figure 2 (a): Ad creation

Figure 2 (b): Ad creation