Marketing Research on Case Study: East Chestnut Regional Health System
About 10 years ago, three organizations including “Archway Hospital (AH), East River Medical Center (ERMC), and Northern Mountain Hospital Consortium (NMHC)” created a merger with East Chestnut Regional Health System and since then the system strives to be on the top. The vision of this merger is to make a difference in healthcare by improving care services to fit the needs of the community and be a front-runner in providing