IKEA’s global presence amidst intense competition
IKEA is a global furniture retailer with a presence on five continents on Earth. The company was started in 1943 by Ingvar Kamprad, in Sweden. Kamprad envisioned selling affordable furniture to the middle class, so he set up a business selling low-cost furniture. Using the instructions manual, IKEA launched the idea of flat-pack furniture, which can easily be attached to the end consumer (Kripa Pattabiraman, 17:07:28 UTC). The idea kicked





