The Market Positioning and Working of Lidl Company
Introduction The report under discussion focuses on the market positioning and working of Lidl. It is a German firm with successful operational business strategies helping this brand to spread throughout Europe. Currently around 7000 business units are operating in the name of Brand globally. Lidle being the discount supermarket, has focused on the Middle-income groups. Even in the UK, with their own local brands like Asda, Lidl has been able





