Do you think that behavioral target marketing discussed in chapter 6 should be allowed? Why or why not?
Behavioral target marketing is one of the most genuine ways to identify the customers and let the corporations make some proper analytical decisions which would be helpful in the future advertising and marketing campaigns. There are a number of positive factors as well as negative ones of the behavioral target marketing and with the help of these factors, it would be decided if the target marketing would be allowed or not.
Behavioral Target marketing should be allowed as it helps the businesses to interact with the customers in a new and most interactive way. Behavioral targeted marketing allows the companies to know the customers in a good manner. It increases the productivity without a huge amount of investment at the initial phases. The marketing research increases which helps in generating new and unique innovations. It also helps to anticipate the need of the client. The behavioral targeting is able to provide anything to the customers and the most interesting point in this discussion is that it helps the customer before even the customer realizes that they need it. The best example is the online business in which the customer’s behavior while using the internet is checked and analyzed for making some better innovations in the productions. Time and cost are also minimized while performing the behavioral targeting.
In a nutshell, it can be finalized that the behavioral target should be allowed as it is helpful for both the customers as well as the markets/corporate sector. There are some cons which create hesitation in the decision making meetings for finalizing the behavioral targeting in which the most common are highly expensive, privacy attack, locations, health risks with ads, lack of education in clients and the limited access. They play an important role in decreasing the interest of implementation but the results are amazing that’s why Behavioral target should be allowed.
Response 1: Behavioural advertising can be a win-win for consumers and advertiser
The opinion is valid but there is no need of showing the disabilities like the user information is not identified. It is not necessary to identify the users as it affects the privacy but since the activity is tracked so the corporation would be able to work with the user activity to modify its process, production, and the advertisements.
Response 2: 7 Predictions for the Future of Online Marketing
This article is highly beneficial for the understanding of the new trends and also helped to understand the future modifications of the corporations which would be necessary to develop. There are seven predictions identified. They are not much because the online marketing is a vast field and now the trends are highly increased.
Response 3: Behavioral Targeting Might Scare Consumers Less if We Did Better Job Explaining It
The author has clarified its position and the example of the eggshells walk would be highly appreciated as it helped in understand the fact. There are many people who avoid or oppose the use of their cookies for the advertisement selection and there are also some who have sued proxies so that they would not be tracked for the analysis purposes because the advertisement companies think only about their own selves.
Response 4: Julie Em, Discussion #6
Your point is accurate and I agreed with your words. Shopping in malls and stores is a headache and since the purpose could be fulfilled by just sitting at home then there is no need to do physical shopping. Also, the return and exchange are also available which is highly helpful as well.
Response 5: Yuntao Pan, Week 6 discussion
“The Ethical Issues With 3Rd Party Behavioral Tracking | Adexchanger”. Adexchanger, 2011, https://adexchanger.com/the-debate/3rd-party-behavioral-tracking/. Accessed 10 Mar 2018. (Required Article)
Shen, Qiaowei, and J. Miguel Villas-Boas. “Behavior-Based Advertising.” Management Science (2017).