Academic Master

English

Annotated Bibliography on Social Media

Waddell, T. Franklin, and S. Shyam Sundar. “# thisshowsucks! The overpowering influence of negative social media comments on television viewers.” Journal of Broadcasting & Electronic Media 61.2 (2017): 393-409.

Summary

The article explains about the negative comments on social media’s influence on the number of viewers on television. The research was conducted by an experiment in which the people who participated were supposed to answer some questions. The positive comments usually support any show or program, but the negative comments also undermine perceived bandwagon support for the program. The results expressed that there is a secure connection between social television and the bandwagon cues.

Evaluation

This article was written by two authors who are active in the fields of journalism and communications. They have tried to calculate the impact of negative comments on television programs. It is useful in approximately all the scenarios and explains the risk of adverse remarks on social media marketing.

Reflection

According to my perceptions and personal experience, this study could be helpful in evaluating the best Social Television programs as well as in finding the best one among a considerable number by just a calculation of the negative remarks through filtration of a formulae implantation.

Framing

In reality, this study would only be helpful in the best and worst-case scenarios. The answers could be finalized after the existence of content in 24 hours, but the practical result would be on the social media comments, which were posted a month or at least a week ago.

Sharma, Eva, et al. “Analyzing Ideological Discourse on Social Media: A Case Study of the Abortion Debate.” (2017).

Summary

The case study summarizes that it evaluated the ideological debates on social media and the internet upon a specific and one of the most searched topics, “abortion.” The study was human-centered computing, the main focus of which was Twitter and socio-cultural practices. They classified the abortion debates into three ideologies: favor, against, and neutral arguments. The results found that the most discussed study was against abortion.

Evaluation

The study can be evaluated as the best way to find the current trends of a specific topic and the initial reaction of the common public, which is essential for advertisement as well as discussion purposes.

Reflection

My perception of the study is that it is highly helpful and has led me to a way that would help me find the best paths to find society’s reactions to a specific conversation. It would help in the protection of our blogs from posting objectionable and racial content.

Framing

Abortion is a sensitive topic, and in the real world, its discussion could cause violence against social media if the trend unintentionally goes against the community, which would not be helpful for internet content according to the protection of the rights of material.

Weeks, Brian E., Alberto Ardèvol-Abreu, and Homero Gil de Zúñiga. “Online influence? Social media use, opinion leadership, and political persuasion.” International Journal of Public Opinion Research 29.2 (2017): 214-239.

Summary

The study is about the influence of the Internet in different physically existing fields of concern that are still popular without the Internet approach. The opinion leaders were highly influential without the social media, but as the social media was introduced, their information about different things started to be questionable for which the study discussed the prosumers as the opinion leaders and their actions on social media. The two-wave U.S. panel survey data was used. The results evaluated the theoretical mechanism of the viable personal influence within social media.

Evaluation

The study is highly effective in finding individual participation on social media for introducing a new wave of the idea as well as performing some persuasion attempts. The calculation would help in evaluating the idea of finding the specific place to place it as content.

Reflection

In my opinion, this study would be helpful and would be used as a seed for future researchers to evaluate the political status of a specific area and the strength of any political persuasion.

Framing

This study is a good attempt for mass communication students to think out of the box for evacuating and understanding the current trends of different social media campaigns.

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