Marketing Strategies
Excellent customer service should be considered part of a company’s marketing strategies. The marketing tactics of the organization are the determinants of whether they draw new customers or not. New customers increase the company’s revenues, while old customers retain the revenues or the marketing budget used to obtain or draw them (Nas? r, 2015). Therefore, any type of customer for a business is good in terms of profitability. However, the business should be able to identify and focus on the customers who are most valuable to the business. The value of a customer is determined by the size of their purchases and the ease of account management. Hence, businesses should identify these customers and endeavor to build a relationship with them by understanding them, enhancing customer experience, and using this portfolio or profile to draw new customers for the business.
Nas?r, S. (2015). Customer Relationship Management Strategies in the Digital Era. Hershey, IGI Global.
Alkax Rabo – shaving cream
Cutie shave – shaving cream
The first rule states that the product name should be simple to read and write (Longenecker, Petty, Palich, & Hoy, 2016). Alkax Rabo is not a simple product name, but Cutie Shave is a very simple product name. The second rule is that the name should be unique in the market and the industry in order for the product to get the domain and perform well in search. Alkax Rabo is unique to the general market and industry, while Cutie Shave is not unique in the general market but unique in the industry. The third rule is that the name should be short, memorable, and punchy. Alkax Rabo is short but a very difficult name, while Cutie Shave is short, punchy, and can stick to the public’s memories.
Fourth, the name should look good and sound cool. Alkax Rabo does not look good when written and does not sound cool, but Cutie Shave sounds cool and looks good when written down.
Fifth, the name should evoke a feeling, emotion, or idea. Alkax Rabo is not emotive or inspiring, but cutie shave evokes emotions and inspires one to want to look cute after a shave. Sixth, the name should provide room for growth by being associated with what your objectives are. Alkax Rabo does not associate with shaving cream, while Cutie Shave associates with shaving cream because of the name.
Longenecker, J. G., Petty, J. W., Palich, L. E., & Hoy, F. (2016). Small Business Management: Launching & Growing Entrepreneurial Ventures. Boston: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy.
Major Bond Characteristics
A bond can be described simply as a loan taken by companies from investors. The main characteristics of a bond include:
Maturity
This is the date when the bond’s principal amount will be paid to the company’s investors. Payment will end the company’s bond obligation.
Secured/Unsecured
A bond can be secured or be insecure in nature. Unsecured bonds can also be referred to as debentures, whose interest payments and the return of the principal amount are guaranteed by the issuing company’s credits. Hence, the failure of the company may mean that the investors will not get all their investments back. A secured bond is one in which, in case the company is not able to pay its obligation, some specified assets can be pledged to the bondholders (Gitman, Joehnk, & Billingsley, 2013).
Liquidation Preference
The liquidation preference is the priority given by a company to its investors in cases of bankruptcy. The order of preferences in paying after selling off all assets begins with payments to the investors according to debt levels. Senior debt is paid first, then junior debt, leaving the stockholders with the leftovers (Gitman, Joehnk, & Billingsley, 2013).
Coupon
A coupon is the interest that is paid to the bondholders semiannually or annually.
Tax Status
The tax status of a bond is whether it is a taxable investment or they are tax-exempt. Hence, the capital or the income associated with the bond is not subjected to federal or state taxation.
References
Gitman, L. J., Joehnk, M. D., & Billingsley, R. (2013). Personal Financial Planning. Boston: Cengage Learning.
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