Whether technology drives business or not is a question which has millions of answers. Technology has changed how business is done and brings efficiency and increased productivity as well. According to Goldstein (15), businesses gather data on their customers, analyze the data and use the result to improve service delivery.
The data gathered are used to determine the process of doing business so that businesses can improve on areas of weakness (Goldstein 10). Technology is like a whole invention, and without technology, businesses cannot gather data and analyze it. Therefore, in today’s world, no business can be successful without proper IT infrastructure. Therefore, technology is used to increase productivity, cut costs, redefine marketing, and buy and sell products and services, and therefore, technology drives business.
Technology makes it possible to work from anywhere in the world and deliver a quality result. The invention of mobile devices, high-speed internet, video conferencing, and computers allows employees to work remotely and meet customers’ expectations. It is affordable to have meetings through video conferencing with other business partners from around the world without having to leave the office. It, therefore, allows managers to work around the clock remotely and deliver a good result.
Most importantly, technology allows businesses to cut costs, and therefore, it increases profit as well. The invention of the internet and other devices have made it possible for businesses to outsource certain services and, therefore, allow a company to cut the cost of production (Spivey 10). Several companies outsource customer care services, data entry and IT-related services, and this makes businesses spend less than when individuals are actually employed to do such jobs at the company.
In conclusion, it is technology that drives business because technology is used by businesses to increase productivity, cut costs and also for marketing and brings efficiency in running businesses as well.
Works Cited
Goldstein, Murray. “How Technology Drives Business.”
https://www.forbes.com/sites/coxbusiness/2015/07/06/how-technology-drives-business/#6f6b8b2171b2 (2015): 2-25.
Spivey, Jeremy. “How Does Technology Really Drive Business Success?” WingSwept (2018): 2-10.
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