The internet has come up with a lot of changes to the operation of several companies and their conduct to customers in the market. Several changes are undoubted, simplifies the some of the operations and leads to transparency in the enterprise and customer expectations. Unlikely, similar changes can also result in a negative view, with several impacts ranging from damage of a specified firm to the whole sectors of such retail being pushed out of business operations by the upcoming efficient online competition. Many companies are competing in the market through the internet without counting the negative impact.
Negative impacts of internet to the company
Competition; through the internet the selling and buying cost reduces because retailers market their commodities through online which is very competitive. Transportation fees reduce. Hence customers can access and identify items on the market for purchase through online. This results in loss of revenues pushing unable firms out of business entirely.
Impersonality; when using internet face-to-face communication is disabled thereby, many companies are faceless, uncaring and lacks impersonal to their customers. Similarly, communication of the employees to their hires and co-workers using emails may demoralize them and become unproductive to the firm.
Security; fail of electricity may lead to the failure of internet hence potential customers and retailers will not hire worker properly. For example, if the customers are making orders through online then power fails, the client would not make it. Therefore, the client is not assured and secured about the equities paid for orders.
It is advisable for the customers and companies to employ face-to-face contact to overcome the impact of the internet. Record keeping traditionally reduces such accusation. Also, manufacturers should be in a high tip to meet their clients in the market to increase assurance of the customers the persons they were with.