In today’s world, tourists are increaseingly more things other than those traditional ‘three S’ in the destinations that they are planning to visit to enjoy their holidays (Dawson, 2010). Now a days, tourists are more attracted towards the destinations that have a little historical background or have heritage appeal. This trend is mostly seen in the discerning market and in the mature customers. Canada has the previlage to hold 17 sites of world heritage, which also includes the oldest heritage site Nahanni Heritage Park and also includes the newest heritage site Red Bay Basque Whaling Station (Colton, 2005). Out of these 17 heritage sites, there are 9 natural heritage sites whereas 8 are cultural heritage sites (Colton, 2005).
Canada is a place that is rich in culture as well it is also getting benefit from the above mentioned culture. Along with being rich in the culture, Canada also has a lot of historical places which it is marketing over many other forms of travelling experiences.
Canada is considered as one of the largest domestic as well as foreign tourism industry. Canada has got unimaginable geographical structure due to which it has become an important destination for all the tourists around the world. Major regions for the tourist attraction in Canada are; Montreal, Vancouver, Toronto, Vancouver Island, Niagara Falls, Okanagan Valley, Canadian Rocks and Ottawa. Most of these regions are rich in culture and are attracting a lot of tourists because of the diversity they have in their culture. Historical sites and amusement parks are also one of the biggest attraction in these regions.
According to a report, around 12 million tourists arrived in Canada in the year of 2012 and giving a boost to the economy with US$17.4 billion. The tourism industry of Canada gives more than 300,000 jobs to the citizens and together the domestic and international tourism in Canada contributes to the GDP of Canada. Which is around 1% of the total GDP.
No matter what the measuring stick is, when it comes to tourism, it is always meant as business in Canada. Not because of the reason that it is playing an important role in the economy of Canada, it is also contributing in every Canadian territory and every province because of the expansive influence and unique structure of the Canadian tourism industry. The tourism industry of Canada is making marvelous contributions to every sector and overall industry of Canada.
According to a study, in 2015 more 27 million tourist were attracted towards the cultural and historical heritage of Canada. Out of which the majority of the tourists were came from America (Dawson, 2017). Here is the statistical representation of the data about the visitors that came to Canada in 2015 (Dawson, 2017).
|Rank||Country||Number of People|
|Total visitors arriving Canada||27,554,943|
Canada is known as the largest country (by size) in the North America and scond largest (by size) in the world. The said country is known in the world for its untouched, vast landscape, multifaceted history and a lot of culture that it has (Murray 2015). Canada is known to be one of the wealthiest country in the world and a must go destination for the tourists across the world (Murray 2015).
Canada is a land of rich natural beauty and immeasureable distances. Technologically and economically, ccanada resembles with one of her’s neighbor country in the south, the United States. Although there are many differences in the said countries but there are also a lot of common things between these two countries. Both, United States and Canada have seen the time of colonialism and have a long history on that. Over the primitive people of both the countries, Canadians are perfectly happy about the hertiage they are carrying forward of the Britishers and they feel proud on that (Kiráľová, 2015). Much of the Canada’s environment that we are seeing today was built back at that time by the immigrants of two European countries i.e., France and Britain.
This thing is very different from te United States, as if we visit New Brunswick and Quebec in Canada we will come to know that these are the parts of cnada where people still have the influence of the French immigrants and even in 2018, Canadian in these two regions speak French.
Why Canada has attracted so much tourists?
There are many reasons that why Canada has become the leading tourist attraction ion the world. While taking a look on the geographical view of Canada, no other country can match those scenes. From mountains to glaciers, forests to secluded lakes, there is no other country in the world that can match Canada. But the attraction for tourists is not just limited for the outdoorsy activities in the mountains, lakes, forests but Canada has many cosmopolitan cities that re far safe, clean, multicultural and friendly than many of the major cities of other countries of the world (Lloyd, 2014). Canada has been awarded many times as the country that is most clean and is most livable country in the world.
Spectacular urban attractions
Canada hans man multicultural and modern cities and due to diversity in the culture, each city has its own personality. Vancouver, Montreal and Toronto are the cities that are best known for their distinct cultures. Yet, there are many others who show different aspects of Canadian life and Canadian culture such as the muntanious landscape, maritime history and French history in Canada (Lloyd, 2014). In addition, candaian cites are much smaller as compared to the cities in the USA, because of twhich administration of the Canadian cities is much easier than the administration of the metropolition cities in other countries of the world (Lloyd, 2014). Cities in Canada that relatively big in size, even in those cities the natives are very much friendly with the strangers and the crime rate in the Canada is very low.
Natural wonders in Canada
Natural wonder in Canada is also one of the major reason for the attraction of the toursts towards the country. Canada has the most vast coastline than any other country in the world. Lakes, mountain ranges, small amount of desertm arctic and forests, Canada has been blessed with alomost everything and is a country that is full of surprises. The most famous attractions for the tourists in Canada are (Smith, 2014):
- Dinosaur Provicial Park
- Nahanni national Park Reserve
- Canadian Rocky Mountain Parks
- Niagara Falls
- Scenic Drives
- Cabot Trail
As compared to US, Canada is a place that is affordable foreveryone. The Canadian dollar is almost worthless if it is compared with the US dollar (Prowse, 2009). Therefore the visitors that come to Canada, find the prices reasonable. A worldwide survey that is conducted to find out the cost f living in different cities of different countries around the world with the name of mercer worldwide Cost of Living Survery says that Canadian cities are the most afforadable cities in the world. Toronto, being the most expensive city of Canada, is ranked at 82 out of 100 among the most expensive cities of the world (Dawson, 2017). Whereas Ottawa is said to be the a city that is most affordable across the North America.
Canada’s amazing outdoor activities
Another rreason that makes Canada a major destination for the visitors is its outdoor sports and outdoor activities. Although Canada is considered as the scond largest country in the world according to the size but as compared to the are of the country, its population is very less. Canada has so much land for the tourists to roam freely across the country which makes it a very popular destination for every tourist. The most famos outdoorsy activities in Canada are (Stewart, 2010):
- Skiing/ Snowboarding
A place to visit in every season
Many Canadian say that the climate in winter is much warmer due to which they try to leave the country on the vacations. Whereas people from many other areas of the are coming to Canada at that time to enjoy the winter (Stewart, 2007). The country is known for its famous northern climate. Fal, summer and spring appeal differently and have their own charms. As Canada is by area, second largest country in the world, therefore the climate of Canada varies greatly thus allowing the country different activities around the year.
French hertitage in Canada
As there were a lot of immigrants in Canada from Britain and France, therefore the French culture is still prominent in some regions of Canada especially in Quebec and Maritime (Prowse, 2009). Officially, Canada is a country to two languages but it is not necessary for the visiters to speak French.
Diversity in the Canadian culture is also another important factor that makes Canada a place for everyone to go. The landscape, the climate and the culture, all these things have so much diversity that make it much popular among all the travellers of the world. Canada is a country that encourages diversity and has always welcomed immigrants on their soil (Prowse, 2009). Which gives Canada a wide range of ethnic shops, restaurants and neighbourhoods.
Issues faced by the Canadian tourism industry
Few people say that the tourism industry is a highly volatile industry. The boom or downfall of tourism industry is highly dependent on how much facilities the tourist wants. However, the tourism industry not only depends on the facilities that the tourist wants but it also depends in the different groups of business travellers (Lloyd, 2014). These business professional are aware of the fact that the tourism industry is too much exposed the fluctuations in different political and economic situations. Below are some of the reasons that the tourism industry is currently facing(Lloyd, 2014).
- This industry is facing high taxes. Very few people outside of this industry are aware of the fact that the travellers pay too much taxes for their travelling. Like the taxes they pay on their airline ticket, their hotelling, and the taxes when they travel locally.
- The world is becoming a global village. Which means that the same products are available throughout the world. Globalization is becoming a major issue for the tourism industry. Travelling provides the opportunity to the traveller to explore new things. Especially if you travel to Canada, you will get the chance explore new culture and will also get the by products that those multicultural environment provides. But due to globalization, you can get all those things anywhere around the world,
- This industry is highly dependent on the prices of fuel. The up and down in the prices of fuel directly effects the costs that the traveller incurs during his travelling. The recent fall in the fuel prices greatly effected the industry and Canada has faced a boom in his tourism inudtry. Due to which, a lot of tourist have travelled to Canada. But if the prices get high like few years ago, then this industry faces a serious downfall. Due to this reason, Canada faced a serious downfall back in 2007.
Canada has been blesses with a beautiful geographical structure and has the blessing of four seasons in a year. The said country is considered to be the largest country in the north America and the second largest in the world as per the total covered area. The geographical structure and the enrichment in natural and historical sites, makes Canada a very famous destination for all the tourists around the world. Although, there are many issues that this industry has faced in the past as well as it is currently facing, but it has recovered itself from the lose that it faced in the starting of the 21st century and currently the tourism industry of Canada is contibutong around 1% of the total GDP in Canadian economy.
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