Insights
Tide Pods is a laundry detergent and is considered a health risk due to the dangerous chemicals it contains. It now comes in a new pack called a Child-Guard Pack. This commercial shows that the new packaging of Tide Pods is safe for children and parents, especially mothers, who need not worry about their children eating the detergent 1.
Insight: The Tide Pod pack is like a pouch with a slider zipper that is not easy for kids to open and eat. Tide pod tub is another child-safe packaging that is easy to close but difficult for small kids to open. It is a good commercial that negates the idea of the safety risk for kids due to the detergent. However, manufacturers must consider the associated health risks of adults accidentally eating the detergent. Along with the safe packaging, they must also consider the idea of using less hazardous chemicals in the manufacturing of this detergent.
Choose Go- Nike
In the commercial, it’s shown that Choose Go is the best running shoe for people to make the earth revolve again. Scientists say that people running in the same direction can make the earth revolve again. Choose Go is shown as the best choice for this purpose. Hamsters are nocturnal runners and are also part of this commercial.
Insight: What would you do if the scientists announced that the earth has stopped spinning on its axis? Obviously, everyone would think of doing whatever they can to make the earth move again right away. Everyone puts on ‘Choose Go’ shoes and starts running for a great purpose. The idea of ‘Stopocalypse’ in this commercial is interesting, and introducing celebrities like Kevin Heart and some other American sportsmen has made it even more interesting. The overall commercial is good and well-communicated.
References
| 1. | Tide Pods ‘Child-Guard Pack’ Commercial, 2017. |
| 2. | Choose Go – feat. Kobe Bryant, Edinson Cavani, Kylian Mbappe, Sadie Sink, Bill Nye, Kevin Hart, 2018. |
