Academic Master


The Unheard Story Of David And Goliath

Video Review

Undoubtedly, the particular feature of “The Unheard Story of David and Goliath”, presented by Malcolm Gladwell, successfully describes the different aspects related to the everyday form of marketing. The alignment of the different marketing prospects with the traditional story of David and Goliath helps to make effective inferences about the different strategies to expand the business scenario (Gladwell, 2018). The classic tale of Israel helps to implement those particular concepts in today’s life to achieve the objective of success in different facets of life. Here, the focus is to effectively review the features of the well-known story of David and Goliath presented by Gladwell and properly align them with today’s prospect of takeaways of marketing.

The most influential thing that can effectively grasp the following story is to learn how the features of disadvantages in someone’s life can ultimately be used as the strength to achieve the facet of success. This particular life lesson can be effectively applied to the marketing features of a business as well. It can be the one motivational move for the business person to adopt the proactive and risky approach, which finally leads to the prospect of profitability. It is crucial for marketers to critically examine their own features of business disadvantages and transform them effectively to attain the facet of success. A proper understanding of the competitive market is crucial when it comes to making the necessary decisions to adopt different marketing strategies.

The particular battle between David and Goliath successfully indicates that it is crucial to adopt the prospect presented by David. A marketing strategy can only be considered successful and feasible if it is adopted with the intention of a proactive and daring approach to enhance the business. It can be immensely effective for marketers to become David compared to Goliath, who just stands with his traditional approach to the fight without considering the potential of his enemy. Gladwell effectively changes the traditional point of view about the fight between Goliath and David in that Goliath’s weakness leads David to the realm of success. It can be the one crucial lesson of marketing in everyday life to be vigilant about the changing paradigm of the market and make business steps according to the needs of the situation.

It is crucial to adopt the prospect of the right decision at the right time to win the fight for business in the competitive business world. It is another critical lesson of business which can be learned from the particular prospect of war between Goliath and David presented by Gladwell. It is essential to jump to conclusions about different strategies abruptly. It is essential to adopt a detailed approach to the assessment of particular business decisions, which ultimately leads to a successful marketing approach. This specific concept can be applied in the particular facet of the adoption of the facet of uniqueness and innovation in the paradigm of marketing. It can be a feasible approach for business persons to initiate a unique marketing idea to attract their customers. The implementation of the most feasible approach by considering the whole business environment is the key to success in terms of profitability and customer satisfaction.

The major marketing theme that can be attained from the prospects of Goliath and David is to avoid the steps taken by Goliath or Philistine. It can be explained in simple words to adopt the most suitable and feasible marketing strategy according to the marketing trend and the needs of the business. Proper selection of the marketing weapon can be the reason for success as compared to adopting the conventional strategies of the market.


Gladwell, M. (2018). The unheard story of David and Goliath. Retrieved 16 March 2018, from



Calculate Your Order

Standard price





Pop-up Message