The Danimal projects reflect many of the rules that are in the document that Erik Simians wrote. In their discussion, they talked about a long-term strategic interest. The main reason why South Africa was chosen for the Danimal is that there are many opportunities identified for growth and development.
Danimals also found a team that was based locally and could promote their products to the local markets as well as develop their interest. The products were sold to the villagers by individuals, who were often much more comfortable building a loyalty brand and distributing it to local supermarkets and shops (Hawarden 32). However, Danone was not making a significant profit in Africa; instead, it was breaking and providing wealth to the local people. It has reduced the cost of distribution by spending time organizing a global position system which knows the local market. More so, Danimals helps Danone minimize the risk of operating with cash by coming up with a business model.
The tier distribution was done through a relationship between the animals and distributed to different channels by a few managers. They held a two-day training course that covered many things, such as finance management, marketing, and sales. The company was successfully able to allow the distributors to acquire free services based on trust. Additionally, they would create a product for free and introduce a virtual money process, which is safer in avoiding financial risk-related issues with Danimal (Solomon. et al. 65). I would like to emphasize that the Danimal project is not only meant to support but also meant to create a sustainable BOP to the product. Danimal has contributed to the successful projects of the Danone. More so, it has encouraged women to join educational institutions to learn more about business.
Works Cited
Hawarden, Verity, and H. Barnard. “Danimal in South Africa: Management innovation at the bottom of the pyramid.” Product code: 910M99 (2010).
Solomon, Michael R., et al. Consumer behavior: Buying, having, and being. Vol. 10. Pearson, 2014.
Cite This Work
To export a reference to this article please select a referencing stye below:
