Education

How Media Impacts Social Behaviour And Human Lives

There exists no uncertainty about just how much technology has invaded our lives, from how we communicate and relax to how we educate ourselves. Advanced technology has had positive impacts on our lives, and this, according to experts, has made people dependent on technology. Media has been a subject of debate regarding the various effects and effects I have on human beings. This project will focus on how media impacts social behaviour and human lives.

While most media platforms are running throughout the day, it is challenging to avoid the negative news and the resultant adverse impacts. Terror attacks, school or mass murders and aeroplane accidents, among other forms of violence depicted in media, have long-lasting mental consequences and can result in psychological problems (Koçak, 2017).

The human mind is programmed to focus more on the terrific news, and just like the obsession with accidents and other violent news, the adverse reports in media are hard to ignore, which is likely to influence the human perception regarding the world significantly (Rim & Song, 2016). Negativity in the media can lead to harmful thoughts and repercussions on a person’s life.

According to psychologists, viewing negative media and exposure to graphic content and violence can result in adverse human behaviour. Exposure to the news regarding alcohol or drug use and abuse can influence people, especially teenagers and youths, to abuse drugs while experimenting. Similarly, people may turn violent as a result of TV programs, videos or games containing violent scenes. Exposure to harmful media can also cause over-sensitization, thus impacting the way people relate, their general behaviour and their perception regarding various topics and issues (Barnes & Hevron, 2018).

Conclusively, the media has a lot to do with human behaviour and character. While it may have positive impacts on social life, it can also have adverse effects on people, especially those addicted to it. In truism, most people may end up being violent or drug abusers due to the content they get exposed to on the media.

References

Barnes, J., & Hevron, P. (2018). Framed? Judicialization and the Risk of Negative Episodic Media Coverage. Law & Social Inquiry. http://dx.doi.org/10.1111/lsi.12346

Koçak, N. (2017). Social and Individual Impacts of Social Media and Its Interactions with Traditional Media. International Journal Of Communication And Media Science4(2), 1-7. http://dx.doi.org/10.14445/2349641x/ijcms-v4i2p101

Rim, H., & Song, D. (2016). “How Negative Becomes Less Negative”: Understanding the Effects of Comment Valence and Response Sidedness in Social Media. Journal Of Communication66(3), 475-495. http://dx.doi.org/10.1111/jcom.12205

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