Claims of Environmental Friendliness
There is tension between the businesses in their profit maximization interests and the non-misleading information to the public regarding the products being purchased. The enterprises aim at using the most attractive communication methods to attract as many customers as possible, which calls for occasional exaggeration. On the other hand, the customers expect to receive honest information from the business concerning the various products offered for sale. The two parties, therefore, work in a parallel formation.
The main danger of green-washing from the business perspective is that less is done to substantiate the information given. The business remains unconcerned about the environmental factors and sticks with the misleading information given. Besides, the firms face legal threats for falsifying their efforts to maintain a sustainable environment. As the environment degrades, businesses are affected as natural resources are depleted without checks.
If I were a marketing executive, I would institute a policy against greenwashing. This is because while the primary marketing objective is to maximize profits, this needs to be done responsibly. Therefore, it would be essential to offer the right information regarding the environmental impact of the products so as not to mislead the customers. The actual information would be offered to match the ethical requirements of the organization.
Environment Statutes
The Water Pollution Control Act applies to my former employer. The former employer worked in the manufacturing industry, which led to the formation of poisonous by-products. Occasionally, the employer released the by-products downstream without treating them. To comply with the law’s provisions, the employer currently treats all the by-products before discharging them to the environment.
Environmental laws do not hinder business but help it. This is because for businesses to thrive, there needs to be equal prosperity for the public. Thus, there needs to be a pleasant atmosphere in which firms will work. For instance, many businesses and companies require lots of water to operate. For this reason, water catchment areas ought to be maintained to support the existence of the companies. The prosperity of the companies depends on the sustainability of the environment.
