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Downfall Of Pixar

Previously, it was discussed that Pixar had some issues regarding their downfall in the market and why they had a decrease in the selling of the films they produced. This study discussed the solution to their problem and how they can overcome the situation they are facing.

In the previous study, it was told that Pixar suffered a lot of downfall because of the death of Steve Jobs (CEO of Apple Inc.), because of the head of original films in Pixar. It had a significant impact on the company, as it was starting to face a downfall in its sales and revenue. The main reasons that emerged from the back were the mismanagement of the company and the lack of managerial activities. Pixar was starting to face a massive deficit because of this, as there was no proper management in the company. Pixar’s functioning started to decrease, and it was mainly because of their mismanagement, as they mostly relied on the skills of Steve Jobs.

Another aspect of their downfall, as shown in the case study, was the lack of strategies in their workforce. Policies play an essential part in the development of a company because, without them, a company cannot perform based on the resources it has (O’Neill, Beauvais & Scholl, 2016). The lack of strategy in Pixar’s processes played an essential role in the downfall of the company. Some external factors also play a role in the company’s development or defeat. The study tells how Pixar faced the problem of high competition in the market. Disney, being their direct competitor, took advantage of their situation and produced more movies than ever. They gained success in no time because Pixar was nowhere in the market. The company also couldn’t cope with the demand, and they were nowhere to be seen.

Their market situation directly played a part in their downfall. This study describes the process and steps to be taken into account to overcome the problem Pixar is facing right now. The research suggests that there should be proper approaches to overcome these solutions. These solutions will help the company develop and retain its position (O’Neill, Beauvais & Scholl, 2016). The problem of Pixar was that they could not apply managerial applications in their activities. They first need to have these methods, where everything is done with proper management functions. It helps the organization to form a solution to every problem with appropriate rules and management skills (Artinger et al., 2015). It will first include planning the processes they want to overcome. As they were facing a deficit in their volume of sales and their management functions, they needed to plan what they wanted to achieve and how. Then, the organizing part comes in, where they will make sure there are rectifications regarding their problems and sort things out. Controlling and coordinating is the last part, which they will take into action to overcome the lack of management.

The step they need to consider is their company’s strategy in their development process. As Pixar is facing considerable downfalls in its market situation, it needs to form a specific plan that will help it become the market leader. For this, they will analyze the marketing strategy, organizational strategy, employee retention strategy, and a strategy for the whole organization to take through.

Based on the study done before, Pixar was almost out of the market because of the tight competition they were facing. For this purpose, they can develop new markets to get themselves involved. They need to manage their demands as they did before, keeping in mind their strengths and weaknesses. To do so, they will make new markets and produce new movies there to get their company back working (Pradhan et al., 2014).


Artinger, F., Petersen, M., Gigerenzer, G., & Weibler, J. (2015). Heuristics as adaptive decision strategies in management. Journal of Organizational Behavior36(S1).

O’Neill, J. W., Beauvais, L. L., & Scholl, R. W. (2016). The use of organizational culture and structure to guide strategic behavior: An information processing perspective. Journal of Behavioral and Applied Management2(2).

Pradhan, R. P., Arvin, M. B., Hall, J. H., & Bahmani, S. (2014). Causal nexus between economic growth, banking sector development, stock market development, and other macroeconomic variables: The case of ASEAN countries. Review of Financial Economics23(4), 155-173.



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