The above-given image drags the attention of society toward a severe issue that further leads to the significance of being vegetarian. In today’s modern world using animals is considered as abuse and practicing vegetarianism becomes popular among several societal circles. To spread the message; several organizations and communities are playing their role to communicate the horrible process animals have to go through. Similarly, the image is generated by a renowned organization named People for Ethical Treatment of Animals (PETA) to persuade public to acknowledge a vegetarianism-based lifestyle and to treat the animals as the living thing rather than as a source of food. The subject pictorial that depicts sizzling and famous Pamela Anderson is created with some thoughtful strategies to evoke the sensibility and emotional responsibility of public for the issue.
For this purpose, the image carries a few rhetorical tactics that implicitly delivers the message to the people and engages them to give the matter a second thought. Take the instance of employing a beautiful and gorgeous model that is marked similarly a butcher marks an animal before slaughter. Through such indication of marked body parts; PETA intends to address meat-eaters that animals have bodies like humans, and they are beautiful as the model in the image. Of course, no one wants to slaughter Pamela Anderson to eat steak and pie made of her meat, because she is apparently beautiful and appealing. But what about animals; are not they have any right to live and evade the horrible procedures of being slaughtered just because they cannot wear a bikini? Definitely it is ridiculous. Animals are living organisms and murdering them is an unbelievably brutal act. Therefore it is advised to the meat lovers to consider the above-given image and to imagine that beautiful model to be replaced by the animal they are going to cut and eat; hopefully, it will generate a sense of empathy for poor animals.
Secondly, the image uses soft white, neutral and lavender colors that are incorporated in the picture on purpose. White is a symbol of purity meanwhile lavender demonstrates the element of softness and tranquility. These colors altogether refer to a mellow and emotions that defines the poignant substantiality of the matter. The picture successfully compares a human with animals both in emotional and physical aspects, but it fails to convey a pragmatic approach. While equating humans with animals; this picture does not refer to different traits that are not similar in all humans and animals. Moreover, the tactics cannot be taken as entirely effective because the picture does not recommend any other healthy alternatives of meat that in turn dwindle its overall efficacy.
No doubt that Pamela Anderson flaunts her inner and outer beauty boldly and bluntly. Somehow her perfect figure can allure several people to opt a vegetarian diet for smartness purposes. She artistically points out similarities between animals and humans. But there are many other options for meat that are tastier and free of cruelty, and the ad should have highlighted a few of them to deliver a complete message with an acceptable solution. Rhetorically it is appropriate to underline a problem and then devise a suitable and practical solution for the subject problem. However, the picture only emphasizes the problem and is silent about the answer. For this reason, people will just temporarily feel sentimental for animals and will move on without taking any action. The absence of elucidation dims the illumination of the image’s core purpose.
“Pamela Anderson Shows That All Animals Have the Same Parts.” PETA,