Coca-Cola’s Operational And Ethical Challenges In India Concerning Corporate Social Responsibility In Emerging Markets
Chapter 1: Introduction 1.1. Research Background This research about CSR in emerging markets, focusing on Coca-Cola in India, investigates how large corporations work around the complex socio-economic and environmental landscapes of developing countries. Recently and rapidly developing markets like India are a test bed for a number of CSR programs due to fast economic growth, complicated socio-political scenarios, and awareness among the public for social and environmental concerns (Khan et