The Influence and Functions of Media in the Lives of Individuals
Introduction to Media Functions Since the evolution of mass communication, the roles and effects of media have been under debate, and bundles of studies have been conducted on these subjects (Pew Research Center, 2024). Earlier studies of mass communication’s effects and role were based upon an assumption that mass communication has direct effects on audiences and the audiences were assumed to be passive taking direct effects from media content (Reuters
Editorial Staff
May 9, 2018
