The Impact of Commercialization on the Authenticity of Music Festivals
Background and Introduction: Contrary to the past, music festivals have undergone a profound transformation, having their origins as grassroots gatherings immersed in the counterculture. In the beginning, these occurrences were just occasional cultural events, but eventually, they have grown into considerable cultural phenomena, attracting huge global audiences. It is the development that has invited discussions pertaining to the expansive extent of commercialization as relates to the genuineness of such festivals.





