In numerous ways Burke’s thesis is more related to avant grade principles theory of chaos in quantum physics. The reason how we are able to understand, interpret and explain what we want to define and measure, directly changes what we intend to define and measure. This is time and again referred to as ‘Uncertainty Principle’ attributed to the German physicist Weiner Heisenberg. In the simplest form, the principle states that a means of measuring speed of an electron inside an atom, in changing degrees, influences thereby consequently changing the speed of the electron. In short, this means sheer objectivity is impracticable in a world where one thing affect the other.
Therefore there is no objective a constant criterion of measurement in dynamic, universe. Correlative to this principle, Burke suggests when a person changes their understanding of the world, we introduce a part of reality into the world, and we thereby change the world that we live in. For example, sports fans go to watch the game, going or not going does not affect the outcome of the game. But then again there is a fan that will reach out and catch a ball that would have been a home run. This one fan who attending the game definitely then affects the outcome of the game.
These dissimilarity does not demand our attention. However they occupy one’s mind when something tends to go wrong. When raising the stakes of such occurrence as described above, a different effect follows. Establishing Burke’s thesis clearer, how we perceive the world is determine by some crucial events. Burke therefore goes on to demonstrate more, the relationship between knowledge and technology.
More often the introduction of radical transformation is based on implementation of knowledge through applied technology and theories of the knowledge. Burke adds that the idea of a certain reciprocity of transformation; referred to as the change in both perception and understanding changes people.
Technology has been changing our perceptions by projecting sound waves that bounce off the ocean floor, and then converting these fluctuations into graphs. The ability to change our perception through applied knowledge is introduced and considered as a technology tool transforming human knowledge from the conceptual to practicable. Having done so, technology alters our very own way of existing in this world.
Burke implies that there is no less fact of how we understand the world through the enhancement of our tools altering what is considered as human nature. Together with the nature of a cosmos, putting in mind the two is deeply intertwined. We can all agree technology has overthrown the concept that scientific knowledge is purely an objective and neutral, instead it is cyclical, transformative, non-linear and creative.
This possibility explains the reason why people fear technology creating a monster beyond the human control. Precisely we humans have to accept the enormous creative responsibility that the use of technology has placed on our shoulders. When comparing the burdensome responsibility, non transformative and static form, objective knowledge may seem enviable.
An example is how we use our minds and knowledge acquired from geology, and organism interactions to transform was originally ancient shell fish. Both by concept and implementation technology is very active. Affecting what it influences and altering what it affects. For example a bulldozer changes and reveals a landscape were it has been employed, also a shovel, and a plough. The dissimilarity is the degree of each tool transforming the world. At the moment it is sufficient to state technology is not neutral, but transformative and may actually be unfulfilled until it changes or influences it is surrounding.
The last module of technology is that it alters civilization, cultures, identities projecting an image of statement and value. While accomplishing all the transformative forms of information on technology, it tends to alter our perspective and thereby changing our sense of self knowledge, thus changing our actions in the world. Technology has been used to convey a message. There is a consideration to the social image of automobiles which are also considered a sophisticated weapon of threat. This means that a good deal in terms of technology needs to be reconsidered in terms of what kind of message it is sending. Is the message it is projecting positive or negatively impacting on the people.
Very interesting is that the information changes, resulting in living in a world that may change with it. The key moments was when Galileo’s telescope that had verified Copernicus’ theory correcting the position of the sun in relation to planets. The message relayed completely changed the world in which live in. however it is not Copernicus theory that changed the world but the transformational technology theory. Marking the main transition from the people who had asked questions such as ‘why’ and remained in abstracted in the world to those who asked ‘how.’ The telescope was just a mere tool, a medium of information.
To conclude, all technology described in one dimension is medium, distributing all information on nature to those who use it. In the process of using it, it changes who you are and your perception of things. These rapid changes have been occurring in thousands of years. Changes in our society, politics, and understanding, and other societies that centuries in our initial millennium CE appear to transpire over decade towards the end of the second.
In relation to the sense of change in knowledge embodied as technology, it certainly implies that it is not knowledge alone that changes the world, but changing the perception is more frequently than not a consequence of the use of technology, resulting in the emergence of new technology.
