BBG’s main impacts through innovation and integration form one of the essential strategic plans as per the broadcasting planning. Linked to the strategic plans asserted by the previous board, it took into consideration the needs of its media houses, including radio stations in America and Europe, among other properties.
The first plan is to meet at least three-quarters of the challenges, producing missioned products to attract many audiences to our broadcast. The second plan is to enhance the freedom and liberty of media personnel involved in the BBG. A lot has been spent on achieving these improvements. However, it consequently increased the number of audiences to times hundreds. This strategic plan, termed innovation and integration, addresses the critical challenges in regard to the performance of the constituted live broadcasts known internationally. This is to answer the global need for demanding quality news and engagement.
Mission Statement
The mission is to inform and engage people worldwide by upholding and playing the role of a journalist’s organization, which is to give out accurate and credible information to the public without biases. This will enhance democracy and freedom of people all over. Moreover, it acknowledges the broadcast’s role in asserting the audiences’ own contributions to the organization. Leaving the central mandates to provide accurate data, represent U.S. culture, and discuss its policies.
In response to this mission, we expect information technology to empower citizens to develop their news and stories as per their traditional beliefs, giving broadcasting an easy task. This will also enable BBG access day to day credible information from all hotspots.
Our Ambitions And Performance Goals
Being a significant broadcast covering broader contexts, we aim to create everyday news reporting around the world, more so in vernacular, as from the targeted news area. Enhancing the edition of such a story in an international language, e.g., English. We believe that by doing this, we shall become the world’s leading news agency by 2019, which is linked to our goals and results.
Key Steps To Achieving Goals
To achieve goals, various steps need to be implemented. These include:
- Creating one unifying body unites the multiple branches of the BBG organization.
- Building a global news network would enhance democracy and freedom globally.
- Expanding the Organization by employing techniques and technologies.
- Involvement in nurturing the dedicated workforce would serve to develop the broadcast regarding internet censorship and the continuation of the news formation and delivery process (Bryson, 2018).
- Reforms, including the appointment of a Chief Executive Officer to manage the day-to-day affairs, have also been implemented.
Goals and Measures
Performance would be linked to our ability to expand the broadcast by increasing the number of audiences and producing standardized and credible news. This would require our body to uphold harmony between targeted people and the broadcast houses. Not only this, but it also ensures delivery programs are more efficient and, importantly, achieve the targeted needs of the targeted audience as far as news implementation is concerned. Audience needs are the principal target of the broadcast since they are the customers.
Also, Consultation with other stakeholders is an excellent measure and step for the organization. We would consider consulting various agencies to get their views on the newly drafted strategic plan. We would consider getting brief comments from public diplomacy and international communication bodies. The need to review the languages used to deliver the broadcast is vital as our distribution is dependent on the language used.
References
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. John Wiley & Sons.
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