In the competitive environment of this advanced world, only those organizations that take care of their human capital can exist and survive. CSR (Corporate Social Responsibility) is a sophisticated tool that reinforces an enterprise’s strength in the market (Handelman, Arnold 1999). By offering a constructive and ethical corporate image in the local community with equal employment opportunities. (Sen, Bhattacharya 2001).
A black man, along with his family, shifted to an area where there was only a white community and started looking for a job. In spite of his struggle, he was not able to provide food for his family. His wife asked for some help from neighbours but didn’t receive any positive response. That person attempted suicide due to the disappointment and the rude behaviour of people living around them. This whole scenario disturbed me emotionally. This kind of discrimination is still present in our society. Minorities and racial groups are not provided with equal opportunities for earning, and it’s the same for females.
Equal opportunity regulations were first implemented in 1960 to protect the rights of racial groups and females and provide them with equal opportunity. That law proved itself a big game changer in the labour industry of the U.S., and a huge positive swing was monitored in the labour ratio of racial groups and women. The statistics showed an enormous shift, and the number of female workers grew to a good ratio, surpassing 40% in 1970. Female workers’ numbers seemed almost equal to men’s (U.S Department of Labour, 1993). Full comprehension of the circumstances of females and racial factions relies upon static changes in working hours, schooling, conjugal status, and experience (Larwood, 1995). Vorman (1990) in his research argues that the earnings of racial groups showed a positive change from 1964 to 1985, and they earned more than the white community. The same trend was seen for black females as compared to white females. Later, in 1972, the Equal Opportunity Act covered all aspects of discrimination, including race, colour, faith, gender, or national origin.
John Rawls (1971) introduced the “Theory of Justice”, which highlights the basic rights of minorities. Researchers argue that it is very significant to bring minorities into the mainstream to gain financial benefits. So, I can say that producing a sense of equality in our society will bring a positive change financially, and it will intrinsically motivate, which is key to the growth of the nation (Hong, J.C, 1995). If a sense of equality is introduced in HRM structures, it will boost the morale of people from racial groups and increase motivation and loyalty (Konard, M. 1995).
Implementing a CSR structure and providing a healthy environment with no discrimination will motivate the employees and bring novelty, which will ultimately help bring up new ideas for innovative solutions to compete internationally in the market.
Reference
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Konrad, A.M. and Linnehan, F., 1995. Formalized HRM structures: coordinating equal employment opportunity or concealing organizational practices? Academy of Management Journal, 38(3), pp.787-820.
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Vroman, W., 1990. Black men’s relative earnings: Are the gains illusory? ILR Review, 44(1), pp.83-98.
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