The Concept Of Media Buying

Introduction

The present study is based on the concept of media buying. It is determined how a media venue has been selected. And, each of the five W’s for your media planning has also been discussed. Then, the three most important rules of media buying are discussed and why it is applied to the client.

Discussion

How a Media Menu Selected

At the initial stage of media buying, it is essential to focus on which sort of planning is involved, from which direction to go and from where it is required to start. From the perspective of an advertising campaign, one must know the desires of the client (Inc., 2014). Therefore, media planning is the most needed factor to know about some tricks and tips that help in eliminating wasted time. However, the focus of the author in selecting the media venue is on the following;

1. Analyze the needs of the event for the venue
2. Investigate and negotiate the possible event venues
3. Make a site visit to the possible venues
4. Must agree on the price and terms
5. Make a booking and confirm the venue selection
6. Focusing on making further site visits

W’s of the Media Planning

It is observed that the foundation of the planning process is based on the five W’s known as the Who, What, Where, Why, and When. Discussed as follows;

Who:

Who are the prospective attendees? Are they considered VIP attendees? Do attendees have any special requirements such as dietary, disabilities, and physical?

What:

It is essential to focus on the event objectives in a prospective manner. Has the agenda been drafted or developed appropriately? Do the notes of speakers have been identified accurately.

Where:

Does it include several things such as space, needs, and requirements of setups? Will the focus be on the multiple locations, which location is considered to be the most conducive to the prospective attendees, and can the adequate parking area be focused?

Why:

In this section, it is essential to determine why the people are going to attend it and what will be the takeaway.

When:

It includes the understanding that when the Event is going to be held and dates are reoccurring if the event is considered an annual event, and it is essential to have the backup dates and so on.

Noting these inquiries will decide things, for example, the occasion promoting the plan, costs, coordination (sustenance, set-up, stopping, and so forth.), and what sorts of nearby lodging may be required. The essential occasion arranging guidance they can share is this: make a course of events, adhere to your financial plan, and remain sorted out. There are a lot of arranging agendas and spending adding machines accessible online to enable you to remain on track. The Author discovered the most arranging guide when the author was working with the Renaissance Baltimore Harbor Place Hotel for a customer occasion. The author would propose looking at it before arranging your next gathering, little occasion, or extensive meeting.

The Three Most Important Rules of Media Buying and Why It Is Applied To Clients:

The media rules and why it is applied to the client are elaborated as follows;

Must pay for the information given to others and it is to keep in mind that all the media buying deals are negotiable (Ogden, 2014).

It is required to stay open-minded and not settle down for the medium and think out of the box because advertisement never goes the way it requires it to go.

Make sure to utilize the following component to judge reactions. If the response is not reaching the audience author had planned the beginning.

Conclusion

It is concluded that the media buying and its planning is a most needed factor that needs to be done effectively and efficiently.

References

Inc, M. (2014, June 24). Media Buying Secrets: 7 things the media (or your agency) will never tell you…. Retrieved June 02, 2015, from Mediagistic. Advertising, Marketing, and Results: http://www.mediagistic.com/blog/media-buying-secrets-7-things-media-agency-will-never-tell

Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.