It was first opened in San Antonio in 1980 with a classic American theme. Fuddruckers has franchises in more than 200 places in the USA. They emphasize the same thing today as it was in 1980. They say, “We use only the freshest ingredients.” They have their own bakeries to bake their own bread and dessert items fresh daily. It truly is a build-your-own meal experience (Krizman, 2009).
About Wendy’s
Wendy’s is a chain of restaurants based in Dublin, and it is owned by the US. There are more than 6600 Wendy’s restaurants all over the world. This restaurant is famous for its chilli. The fact is that they use fresh and never-frozen beef, and they have square-shaped burgers. Unlike other restaurants, Wendy’s does not offer breakfast, except in some of its restaurants. It was founded in 1969 by Dave Thomas.
About McDonald’s
McDonald’s is an American company founded in 1940 by Richard and Maurice McDonald. McDonald’s is known as a fast food restaurant. Moreover, it is the world’s biggest restaurant chain in terms of income. It has more than 36,900 outlets in more than 100 countries.
Comparison Target Market
The target market is the group audience to which the business aims to make its efforts.
Wendy’s target audience is the age group between the ages (24 to 49), mainly people who are busy with their schedules and like to eat on the go. Mainly populated cities are Wendy’s main target.
McDonald’s target audience is children between the ages of 1-12 and families. Children who love happy meals and the workers who grab breakfast on the go. Busy areas, mainly around parks and populated locations.
Fuddruckers’ target audience is families who enjoy fast food-hamburgers
Menu
McDonald’s had seven burgers on its menu. According to MD’s website, it has a quarter pound of pure beef with absolutely no fillers or additives. Just salt and paper are pinched over it, so it’s thick and juicy.
Wendy’s had ten burgers on its online menu, from the Dave’s Triple to the basic Jr. Hamburger. According to Wendy’s, its quarter-pound burger contains 100% North American beef with the freshest topping on a roasted bum (Meyer, P.).
Fuddruckers specializes in hamburgers. As Fuddruckers is not a traditional burger-making restaurant, its prices are higher than the average burgers. But the quality and size you get is satisfying.
Interior/Exterior Décor
McDonald’s sets its boundaries in such a way it can manage any number of customers easily. The design of the building is the same all over the world, in all countries. However, there may be a slight difference in size according to the location.
Interiors are made in such a way that they possess the menu board’s artwork and graphics. If we talk about technology perks, then they offer free Wi-Fi, as well as programmed music and videos.
Wendy’s has a bold curb that features a modern design inside and outside. The model of this restaurant is known as smart 55, it is designed at a smaller footprint. The interior and exterior have energy-efficient LED lighting. The interior includes bright dining areas with multiple seating options.
Fuddruckers décor is in American traditional style. The interior of Fuddruckers offers seating of 147 people, including a private dining room, where families and teams can enjoy their meal with a capacity of 36 people.
Corporate Goals
According to Fuddruckers, “Create lives worth living through serving others and making a positive difference in the community”.
According to Wendy’s “When daily people sort through all the ‘spin’ there is one quick-service restaurant that is. We stand for honest food… Higher quality, fresh, wholesome food… prepared when you order it … by the individuals that consider this is My Wendy’s. We do it Dave’s Way; we don’t cut corners.”
According to McDonald “To be our client’s favourite place to eat and drink. We are devoted to constantly improving our procedures and improving our clients’ experience” (Vignali, 2001).
References
Krizman, L. K. (2009). Trademark Protection for Restaurant Owners: Having Your Cake and Trademarking It Too. Trademark Rep., 99, 1004.
Meyer, P. Wendy’s Organizational Culture Characteristics: An Analysis.
Vignali, C. (2001). McDonald’s: “Think global, act local”–the marketing mix. British Food Journal, 103(2), 97-111.
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