Understanding Of Cultural Differences Is A Key Determinant Of Success In Internationalization
Since the middle of the twentieth century, the world’s economy has been transformed, forcing enterprises to expand their management and business activities across national borders, adding an international dimension. This change and development became the major reason for the openness of national economies and the liberalization of trade. Not only that, such expansion of activities across precincts assisted foreign and international companies in their emergence in a number of international





