An analysis of the use of intertextuality, symbolism, and polysemy as communication tools in print advertisements
Introduction When people think about the touring advertisements, the picture that comes to their mind is the people driving Toyota Prado, BMW, and Mercedes. The traditional advertisement techniques employed in this advertisement focus on convincing passive consumers that the product is superior to the others available in the market (Jones, 1990). However, these do not carry the same power as active consumers who expect the advertisement to be creative (Fill





