| Required Elements | Responses |
| Describe the company you chose and how the company aligns with your personal values. | The company that I have chosen operates on values different from those of organizations in the healthcare field. The company widely recognized in the United States and around for its positive organizational values is named the “Fruit of the Loom”, an outdoor clothing brand. The brand is committed to ethical manufacturing and environmental sustainability, which aligns with the values of environmental stewardship, as the company implements initiatives to use sustainable materials, reduce its carbon footprint, and ensure fair labour practices. The dedication of the company to its set principles related to sustainability reflects a broader commitment to not just profit but also the planet and its inhabitants (Jorio et al., 2021). |
| Explain the importance of communication to a good culture. | Communication plays an important role in establishing a good organizational culture. Organizations use social media platforms and advertising to effectively communicate their brand positioning. For instance, the Fruit of the Loom, a clothing brand, uses relatable characters in its advertising to showcase products and connect with its customers. Communication within the organization and with the target audience outside of the organizational culture emphasizes diversity, inclusion, and equality, ensuring opportunities for all, regardless of background (Borkowski & Meese, 2021). These practices help create a positive brand image and foster a culture that values integrity for everyone. |
| Provide an example of the company’s effective communication methods. | Fruit of the Loom, the American company, employs effective communication strategies by adding humour and relatable characters in its campaigns. The company employs this method to advertise products and connect with its target audience. This approach not only helps the brand reach new targets on a personal level but also allows for direct communication with its customer base. Additionally, the company actively uses social media platforms to enhance immediate communication with consumers and increase their revenue through a PR strategy. |
| Describe some possible ineffective communication methods and how a company could resolve them. | Ineffective communication in an organization manifests in various ways, including over-reliance on digital communication without personal interaction, lack of feedback loops, and not tailoring the message to the target audience. One of the ineffective communication methods that the company needs to resolve is the lack of communication skills training. The brand, Fruit of the Loom, needs to make its meetings more effective with employees and management or the operations department by having clear objectives and agendas in compliance with ethical and organizational protocols. Moreover, asking regularly for feedback from individuals from external and internal departments will help understand how messages should be received and perceived. For a company like Fruit of the Loom, applying these solutions could involve reviewing the current communication practices and implementing new strategies that foster more consistent communication across the organization. |
References
Borkowski, N. & Meese, K. (2021). Organizational behaviour in health care (4th ed.). Jones & Bartlett Learning.
Jorio, H., Samira, K., & Machrafi, M. (2021). CORPORATE SOCIAL RESPONSIBILITY, INNOVATION AND EMPLOYEES ENGAGEMENT-THE CASE OF MOROCCAN COMPANIES. Journal of Economic & Social Development (1849-6628), 8(1).
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