Developing Brand Strategy

In this essay, I have created a branding strategy for a product. This product is being launched by my company and will be started on New Year’s Eve if all goes well. The product we are launching is a new cell phone. The following are the features and valuable information regarding the brand:

PRODUCT: Mobile Phone

PRODUCT NAME: Nile-CX

ADVERTISING SLOGAN: Go Places, Google Things.

Product Attributes:

What’s New: The Nile-CX brings a twist to the cell phone industry to allow mobile phone users to access a phone with a unique design. Our company, MM, decided to enter the cellphone industry to provide customers with a single cell phone(“The Advantages of Product Branding,” n.d.). Our cellphone provides options ranging from using Apps without electricity to sending SMS, picture and video messages with an uninterrupted connection. Our cell phone allows consumers to recharge their phone batteries without connecting them to the plug. MM’s phone is all about perfection, and apparently, it will bring a full range of displays that have never been seen before. MM”s phone has a fresh design, unique, with a different look and feel. This design has never been seen before on any other cellphone. Instead of using traditional IPS panels, we have used the Super AMOLED matrix for our screens. The teaser images released clearly show that our display is quite similar to that of LG 5. Nile-CX will gloat 5.8 inch LCD, which will be a huge show for a cell phone, and as should be obvious that on the tenth commemoration, there will be a changed face of Nile-CX, which we are going to see. The chipset is redesigned as well, and the new chip will be called A11 Bionic, and it will utilize a six-center processor to finish all Nile-CX extraordinary preparation effortlessly(“Product Branding: Learn how to Brand a Product like a Pro!,” n.d.). Our Apps likewise got some treatment, and now they will be planted inside to control all the equipment of gadgets, and with this product, Nile-CX will comply with every one of the orders passed to the client of this contraption. Smash appended with the chip is 3 GB, while the interior stockpiling planted is going to be 64 GB and 256 GB.

Build: OS: Honeybee

Dimension: 133.6 x 65.9 x 6.8 mm

Weight: 165g

SIM: Dual SIM (Nano-SIM)

Color: Dark Blonde, Black, Sky Blue

Frequency:

2G Band: GSM 750 / 800 / 1500 (AWS) / 1800 / 1700

3G Band: HSDPA 750 / 800 / 1800 (AWS) / 1800 / 1900

4G Band: LTE band 1(2100), 2(1900), 3(1800), 4(1700/2100), 5(850), 7(2600), 8(900), 12(700), 13(700), 17(700), 18(800), 19(800), 20(800), 25(1900), 26(850), 28(700), 29(700), 30(2300), 34(2000), 38(2600), 39(1900), 40(2300), 41(2500), 66(1700/2100)

Processor:

CPU: Penta Core (2 x Monsoon + 3 x Mistral )

Chipset: MM A21 Bionic

GPU: MM GPU (3–core graphics )

Memory;

Built-in: 64/256GB Built-in, 3GB RAM

Card: No

Camera: Main Dual 12 MP, self-adjust, Quad-LED (double tone) streak

Features: f/1.8 and f/2.4, stage discovery, OIS, 2x optical zoom, Geo-labeling, synchronous 4K video and 8MP picture recording, touch center, confront/grin recognition, HDR (photograph/display), Video (2160p@24/30/60fps, 1080p@30/60/120/240fps)

Front: 7 MP, f/2.2, 1080p@30fps, 720p@240fps, confront recognition, HDR, display

Connectivity WLAN Wi-Fi 802.11 a/b/g/n/air conditioning, double band, hotspot

Battery Capacity: 2716 mAh (Li-Ion Non removable)

– Fast battery charging: half in 30 min, Qi remote charging

Going through the student’s notes, I have realized that the markets are changing, and branding has become difficult compared to earlier. Today, branding is no longer done through print media. It has been taken over by social media and the internet. Apparently, we, too, would have to change our strategy.

References

Product Branding: Learn how to Brand a Product like a Pro! (n.d.). Retrieved December 5, 2017, from http://www.howdesign.com/product-branding/

The Advantages of Product Branding. (n.d.). Retrieved December 5, 2017, from https://yourbusiness.azcentral.com/advantages-product-branding-8115.html