SWOT and PESTELE Analysis of Urban Outfitters
Introduction In the fast fashion sector, where companies like ZARA, UNIQLO, GAP, and H&M pose formidable challenges, the famous retail chain Urban Outfitters has been in business for some time (Rizaldy, 2023). A SWOT analysis allows one to assess one’s situation and formulate appropriate plans. The strengths, weaknesses, opportunities, and threats (SWOT) analysis is a popular method for corporations to utilize when developing their strategies (Tuğrul & Cimen, 2016). The





