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Intercollegiate Athletics And Institutional Fundraising: A Meta-Analysis

Over the last 30 years, various studies have given diverse conclusions regarding the significance of intercollegiate athletics on institutional giving. The researchers of these studies have derived the findings from different variables, creating confusion concerning who or what to believe since there is no consistency in the methodologies used and the recorded results (Martinez et al. 2010).

Hence, this article is focused on conducting a meta-analysis of some of these earlier studies to provide an overall conclusion regarding the motion. Some of the hypotheses of this study include the significance of alumni and non-alumni on the motion and the comparison of the influence of intercollegiate athletics on public and private institutions’ fundraising.

A total of 75 publications on the motion were initially chosen, though, through various processes involved during the collection, extraction, and analysis of data, the number declined to 26 studies that were considered eligible for the meta-analysis. Tests and analysis of the information were performed (Martinez et al. 2010). The meta-analysis’ findings concluded that intercollegiate athletics have a significant influence on both private and public institutional giving, but the implication is small. Alumni donors are more active than non-alumni in institutional giving related to athletic success. Additionally, institutions that are more active in football activities have more donors compared to other sports.

Regarding the results of the meta-analysis, it is evident that athletic success is not a priority of the institutional fundraisers. Although they play a particular role in promoting athletic success in learning institutions, they are not entirely aware it can significantly augment academic-based institutional giving (Stinson et al. 2007). Furthermore, by investing more in athletic giving, such as when institutional fundraising is concerned, the donors promote the talents of the students in those schools by providing them with the necessary resources. As much as more alumni donors should be encouraged to participate in athletic and academic giving, other potential givers should also be mobilized to increase their level of participation because they are affected directly or indirectly by the athletic success and giving in the institutions. Therefore, there would be no need for a meta-analysis for clarification regarding the motion when more attention is paid to the significance of intercollegiate athletics on institutional fundraising. Otherwise, there would be consistency in the conclusions made regarding the same.


Martinez, J. M., Stinson, J. L., Kang, M., & Jubenville, C. B. (2010). Intercollegiate athletics and institutional fundraising: A meta-analysis. Sport Marketing Quarterly.

Stinson, J. L., & Howard, D. R. (2007). Athletic success and private giving to athletic and academic programs at NCAA institutions. Journal of Sport Management21(2), 235-264.



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