Introduction
The determination of this work is to identify and explain the core problem associated with the Yesware case, listing the objectives of the company based on the information therein and giving the best possible outcomes of the situation.
Statement of the Problem
Yesware is a sales productivity platform developed to boost sales productivity and help salespeople make more money. The core problem was data input. Copying data into Customer Relationship Management systems was tiresome and, in most cases, not well done. Yesware was then created to help salespeople with everyday sales tasks and obtain the relevant data to report.
In 2012, the company integrated with Salesforce, which enabled users to create new contacts, develop their tasks, and view reports within the organization and Salesforce. This enabled the company to win the Top Sales and Marketing Awards for top sales productivity.
Goals and Objectives of the Company
The primary purpose of developing the company was to boost the productivity of salespeople. The Yesware Company is focused on optimizing technology to meet and satisfy the users’ objectives, the most prominent users being those who tend to send and receive more than a hundred e-mails in a single day. Users who want their computer devices to take in more data entry and more automation so that the users can put more focus on building relationships.
Initially, the Company’s target market was business-to-business salespeople. For these users, a productivity tool that helps them reach their sales goals is precious. Sales managers who practice Yesware in their organizations experience activity-based reports, which exhibit a new match of accomplishment, and do not have much confidence in a supplementary entry of information; it has characteristics that allow sales managers to share useful information with the team.
Outcomes for the Case
The best possible result in this case would be for Mr. Bellows to hire a vice president of sales who would mentor and coach the team and supervise it while he remains the chief executive. Through this, together with the vice president, they can identify who to keep what role they should have, and what to coach them on.
