The success of every business is linked to the presence of effective communication. A business can meet with failure if there is ineffective communication. Ineffective or poor communication can result in conflicts, lack of cooperation’s, lack of trust and delaying in different operations. In an organization, there are different teams, and these require the clear understanding of ideas for the effective working. If there is a communication gap, then timely information may not be available to stakeholders to make better decisions. Communication is the only tool to be used in an organization to make the ideas understand in a better way. Numerous organizations in the world are successful as a result of effective communication. Communication can be effective when organizations start with the best-suited mode of communication for them. This eliminates the wastage of resources as well as achieving objectives efficiently.
Communication can be in the form of oral communication or written communication depending upon the requirement of the situation. If there are an informal setting and nature of the job is also not serious than only oral communication is required. If there is a serious issue, then one cannot avoid the written communication. There are also situations that require the use of both oral and written communication. There are several factors also that are associated with the successful use of communication techniques. For the effective oral communication, there is a need of having good use of voice along with body language, presence, and gesticulations on the part of the communicator. In oral communication, there is not only the value of content in communication significant but with this, the way of delivering content is also important. On the contrary, written communication requires accurate information. Organizations can make use of these techniques separately or in a combination to achieve better results. Therefore, organizations can start from face to face meetings to sharing of documents formally via email or have video conferencing.
In the article, “What Was Volkswagen Thinking?” there is an analysis of communication between the CEO of Johnson & Johnson, named James Burke, and his management team regarding the company credo(Useem, 2016). The company was not able to make daily business decisions. There was a communication gap in the company, and then the CEO decided to have a meeting with the team. The mode of communication for the meeting was selected as face to face meeting. This mode of communication was selected as the issue was serious and it was required to have also the immediate response to the issue(Useem, 2016). Managers debated over the role of moral duties in daily business and decided to revive the message of the credo within the company. The aim was to make the worth of the document clear to the managers, and with the effective communication, the target was achieved by CEO.
During the meeting team members debated over the issues and examined different dimensions of the issue. There were different people present at the meeting, having different views and opinions. Thus, with face to face mode of communication, the result was positive as they debated and exchanged different ideas and went for their solutions. There was the immediate feedback available to team members, and it was helping in brainstorming regarding the issue. Moreover, nonverbal communication was also adding value towards the achievement of better results. Thus, Burke decided to select this mode of communication as to achieve the positive results with the positive interactions as a result of better communication. Also, to make employees feel that they have worth for the company as it involves them in important decisions. Thus, with the effective communication problem was sort effectively.
Useem, J. (2016). What Was Volkswagen Thinking? On the origins of corporate evil—and idiocy. The Atlantic Monthly Jan/Feb.