A brochure is a type of advertisement which is used in a direct marketing or promotion. It it used to increase the level of advertisement by the companies in a more rapid and convienent way. Mostly, brochure of a company includes detail mission and vision statement of the company, pictures which are used to attract the customers, products and services which are being offered by the company, clients which a company serves, area where the company performs, and the detailed address and contact information of the company.
What components should a manager or designer include when creating a brochure?
A manager should keep in mind how to attract customers from a brochure of the company. The manager should keep track with the designer of the company because sometimes bad information in a brochure can lead to complex results. Manager should keep track of the products and services are up to date which are written in the brochure, the address and contact information is accurate, client information and feedback is accessed by the company, and the design of the brochure is attractive or not. Appealing methods like strong colors, large fonts, attractive writing methods, and size of the brochure should be in a way which helps the customer to gain knowledge easily.
Design and key components that should be included in a brochure.
The design of the brochure should be atleasr A4 size paper, bifolded or trifolded. It can also be a fyler shape, which is also easy to read and carry. The brochure should be shaped in rectangle or square shape, and it should also have trending colors to access the demand of the customer. Components of a good brochure should have highlighted points, attracting colors, large fonts, with company’s mission and vision statement, and it should be easy to handle for the customer.