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VALs Essay

My first VALs type is the experiencers. This means that I have high resources and a self-expression motivation. In the secondary part, I fall into the achievers. This means that I have high resources and achievement motivation. The VALs correctly identifies me since I am a person who wants everything. I also go against the current mainstream that is taking over the modern world and the global market. On top of that, I am up to date when it comes to latest fashions that emerge in the market. Over my life, I have always believed that friends are extremely important and therefore consider myself a sociable person who is willing to make a new friend and keep the ones I already have close to me. And finally, I have a heightened sense of visual stimulation thus making me fit into the experiencers.

When it comes to the achievers, the VALs also identify me correctly since I possess all the attributes of an achiever. For instance, I am a hard working person. I always believe that the only way to achieve success is through hard work. In doing my work, I always have a set schedule of how I am going to tackle my tasks and I follow the schedule to the latter. Achievers believe that money is the source of authority. I tend to believe the same thing since throughout my life I have not seen a poor person occupy the authority seat in the society. It has always been the rich. I also possess other traits like being moderate in every situation, being committed to family and family matters and finally the “me first, my family first” attitude.

The information collected by the VALs survey not only shows advertisers the kind of consumer they are targeting, it also enables the advertisers to analyze their market and device the most favorable marketing strategies that will ensure they achieve the desired goals. The VALs information also enables the advertisers to have enough information about their target market and thus be able to predict the maximum possible benefits that a company could get and therefore plan effectively.

Five segments came up in my hometown zip code. This included The Generation Web, who composed of the low income and middle age family mix. Secondly, the metro grads who composed of the lower middle scale who were mostly kids. Thirdly, the campers and Camo who are composed of the downscale middle age family mix. The fourth segment was the struggling singles who were mainly the low-income middle age mostly kids. And lastly was the Second City generation that composed of the middle age family mix. My family fits into the Generation web since I come from a low income earning family and most of us are in the middle age. The segments described above describe my hometown correctly since my neighborhood is mostly made of low-income earners who are struggling to live every day. Most of the subjects in my hometown are mostly kids as the segments suggest. More than 25% of people in my hometown earn less than $25,000. My hometown is also enjoying above average technology but has low incomes and less income producing assets.  On top of that, it is true that the average age is less than 55 years and most of them are renters in the town.

After watching the show, I reflected the gameplay in the contests and the factor that enabled the contestants to persevere throughout the game with all the emotional and physical challenges they faced. When you link the survivor game to the Maslow’s Hierarchy of needs, the contestants move to the safety level of needs. This includes the need satisfy the need for protection and security. There is no guarantee that the contestants will not endure any injury of safety risk during the games. But the contestants are satisfied and comforted when they know that there is a medical team on standby for any major emergencies or risk and in addition, a means for evacuation if need be. After the satisfaction of safety and security, the contestants move to satisfy the belongingness needs. This is the needs for acceptance and connection. The need to connect with others on the island and establish relationships starts to develop. The loneliness in the game makes one feel to have friends and alliances thus increasing a person’s longevity in the game.

After satisfying the need for belongingness, the contestants move to satisfy the esteem needs that include achievements, recognition, and approvals. The game does not provide room for self-doubt. The contestant has to have a high self-esteem so as to survive the game. Therefore it is disadvantageous if other players realize a weakness in another player. There is a need for recognition in this game especially when decisions are made. Contestants want to be recognized for the contributions they make to the team and its success. Finally, the self-actualization needs sets in. every contestant needs to have a self-fulfillment. At this level, the contestants are confident in their abilities and are only motivated by becoming all he or she can be and that is being the sole survivor in the game. The linking of the game to Maslow’s hierarchy of needs shows that the human needs remain the same regardless of the situation or condition. For instance, the reality show portrays the same characteristic that is observed in the day to day hierarchy of needs in real life.



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