The national markets
The national markets for Turkish tourism mainly include the European countries. In the recent years, the tourist numbers from the primary markets have been reducing due to the various political unrests witnessed in the country as well as the cases of insecurity due to terrorist attacks. The primary national tourist markets for Turkey include Russia, Germany, Iran, Georgia, Bulgaria, United Kingdom, Ukraine, Iraq, Netherlands, and Azerbaijan in their respective order. The high number of tourists from such countries have made Turkey a top country in tourism as it is ranked 6th in the world.
Type of tourism and the areas visited
Turkey is attractive to the tourists for the many facilities that it presents to them. Even with the high number of visitors, many destinations work well in accommodating all the visitors. However, tourism is not evenly distributed throughout the country. There are therefore the specific areas that are set aside by the government and private sector to accommodate the tourists. Istanbul is one of the major tourist attraction destinations. Insabul is the largest city in Turkey and thus presents a couple of attractive sites for the visiting individuals (Dogru 53). In this case, the town provides accommodation for the vacationers and professional visitors who probably visit the country for training and business. Istanbul presents historical sites such as the blue mosque, Basilica Sisterm, Galata tower, Grand Bazaar as well as the Spice Bazaar. Also, Istanbul holds the largest shopping mall in Europe, that is, the Metrocity as well as Cevahir malls. Also, Istanbul accommodates other facilities such as the museums, cultural and sporting events. Therefore, the visitors go to Istanbul for various reasons. First, the tourists go to Istanbul to watch the various attraction sites presented. Also, they visit the place to do shopping in the stated malls due to their size, fame, and variety of the products available. Other tourists visit Istanbul to have fun in the sporting, and cultural activities presented. Each of the tourists comes to Turkey with a different motive depending on what he or she finds attractive.
Also, the country presents highly attractive beaches. The beaches are located in the southwestern and southeastern coast of Turkey. The beaches are referred to as the Turkish Riviera. Towns such as Bodrum and Marmaris are offer resort facilities along the shores and thus giving comfort for a more extended stay. The Turkish beaches were selected in 2015 as the second most attractive, giving the country a mileage in tourism (Hatipoglu 317). As stated earlier, tourism is not distributed all over the country. Other parts experience low levels of tourism but also offer a significant contribution to the national income. Such places include sites of Ephesus, House of the Virgin Mary, Church of Antioch as well as Didyma. Many of the isolated locations of attraction only offer viewing comforts and less of sporting activities. The main reason for the low levels of tourism in some of the stated areas is the arising armed attacks from terrorists.
Challenges affecting the tourism industry in Turkey
Various problems have affected the level of tourism in the country over the past few years. For instance, the number of tourists dropped from 41 million in 2014 to 26 million in 2016. However, strategies put in place by the government have revived the industry significantly. One of the significant challenges is the conflict with Kurdish population. The population argues that the tourists are taking their place and infringing on their privacy. For this reason, they have objected the move to create more tourist destinations in their locality. There are persisting border issues affecting the country and leading it into conflicts. The border conflicts have also led to the decline of tourism levels. Tourism has declined and remained unstable over the past few years (Muangasame 503). This is a negative aspect in that it demoralizes potential visitors as they fear for their safety. Marketing states that a stable flow of customers attracts even more of them, while an unstable level of customers chases others away due to uncertainty.
Seasonality is also a major challenge to the tourism sector in Turkey. Various factors affect the seasonality of the tourism industry. Some of the factors include the changes in weather conditions, that is fluctuation from summer to winter, in which the extreme conditions chase away the visitors. These are factors that are beyond the control of the government and thus have to be tolerated. Besides, the holiday seasons affect the seasonality as many visitors get time during holidays. This affects the income of the sector.
Overreliance on low yield packages is another challenge for the tourism sector. In many cases, the packages used accommodates only a small level of activates as well as visits. This chases away tourists who love having a more significant form of packages for convenience.
Another bigger challenge is the high level of competition from neighboring countries. Due to the high number of tourists visiting Turkey, the neighboring nations identified this as an opportunity (Akay 68). As such, Turkey loses more and more clients to the neighboring countries and others in Europe that they consider more attractive and safer.
The private sector is significant in the development of the tourism sector in Turkey. The main private stakeholders include the major hotels, resorts, airports, shopping malls as well as the tourism agencies. Such stakeholders work hand in hand with the government to offer a comfortable stay for the tourists. Each of the stakeholders contributes to the tourism policy development. For instance, the airports’ authority offer advice to the government on the possible high seasons for travels and thus enhances better planning (Zaman 283). Also, the tourism agencies offer advice on the best areas that are lily to be visited and thus have the government invest more in the infrastructure in such areas. Public and the private sectors interact in the sharing of ideologies on the areas to prioritize regarding development due to the limited resources.
The tourism sector spends about $10 billion to put up the requirements. However, the figure will change as more is directed to the improvement of the industry. The value is likely to get to $15billion mark with the next few years. The main objectives of the policy include being able to restate the sector to its global positioning a few years ago. Also, the policy targets at stabilizing the peace around the country to ensure the citizens, as well as the tourists, are safe.
The main problem affecting the tourism sector in Turkey is insecurity. In the recent years, domestic violence, as well as border conflict with Syria, has intensified the threat of tourism. The government has however remained positive about its ability to bring back the tourism to booming levels. It is not possible to do this with all the pending threats. As a recommendation, the government needs to invest more in security rather than better infrastructure. Tourists are more concerned with their safety more than the infrastructure. An improvement in the level of security would redeem the image of turkey in the global market and thus boost the tourism sector. The recovery process lies in the ability to tackle the identified challenges amicably.
Akay, G.H., Cifter, A. and Teke, O., 2017. Turkish tourism, exchange rates and income. Tourism Economics, 23(1), pp.66-77.
Dogru, T., Sirakaya-Turk, E. and Crouch, G.I., 2017.Remodeling international tourism demand: Old theory and new evidence. Tourism management, 60, pp.47-55.
Hatipoglu, B., Alvarez, M.D. and Ertuna, B., 2016. Barriers to stakeholder involvement in the planning of sustainable tourism: the case of the Thrace region in Turkey. Journal of Cleaner Production, 111, pp.306-317.
Muangasame, K. and McKercher, B., 2015. The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand’s “7 Greens sustainable tourism policy”. Journal of Sustainable Tourism, 23(4), pp.497-516.
Zaman, K., Shahbaz, M., Loganathan, N. and Raza, S.A., 2016. Tourism development, energy consumption and Environmental Kuznets Curve: Trivariate analysis in the panel of developed and developing countries. Tourism Management, 54, pp.275-283.