The goal of the leadership is to organize the craft for organizational culture. The leaders are responsible for implementation of strategies that are suitable for particular culture, or they look out for particular strategy by cultural aspect of the organization. The execution of a strategy needs cultural synchronization. The culture responds to the changes in the external environment. The leaders sort out different approaches to defending organizational legitimacy. For this the approaches are:
1. Substantive method
2. Symbolic method
The substantive approach adopted to the management show interest and adaptability to new initiatives, organized goals and cultural change for the institutionalized practice. For instance, management decided to bring change in organizational culture is evident with the replacement of employees form low to high all ranks. The replacement of old managerial staff with the new and improvised breed of the manger in the institute. Whereas symbolic method involves the changing of organization the way it looks, but it does not dig deeper like substantive. The kind of leadership action in symbolic would only address the behavior and performance of the organizational staff and their vision to promote the transformation. For example, leaders are invited to various events as or honor to the organization excellence and to promote the encouragement for the sustainability of norms and values among training employees.
Substantive leadership action practice involves four types of practices:
1. Role performance meeting by the management about the expectation of the stakeholders/organization members.
2. Coercive isomorphism, the practice of ensuring the organizational conformity to the beliefs and values of the investors/ organizational members.
3. Changes in the resources by mixing of the investors and stakeholders that the organization depends on for sourcing.
4. The last one is changed in the institution practice socially by imitating the practice to outcomes and expectations of the organization.
Symbolic leadership actions have six practices:
1. promotion of socially acceptable objectives along with less acceptable goals.
2. Keeping all the activities and their outcome secure and confidential. And also a denial of any activity going on by the firm.
3. Reframing of the means and stop influencing the interpretation of stakeholders.
4. To stand for accountability on behalf of the organization for any justification.
5. To be responsible or acknowledging any unfavorable or negative incidence by the organization.
6. The adaption of highly favorable practice in perspective of the organization members in synchronization with the core technologies used by the firm.
Practically, it is difficult to distinguish responses between substantive and symbolic actions of leadership. The organizational leaders or managers combine substantive and symbolic actions the substantive actions such as dependence on the investors, bondage with the stakeholders and risk-taking actions by leaders are the procedures or substantive actions that combines with the justification of the firm regarding any change as symbolic action. Tus, they are not isolated.
References
Mary Tschirhart. Symbolic and substantive Action. In: Artful Leadership. Indiana University Press; 1996:1819.
http://ebooks.narotama.ac.id. TheLeadership of culture, ethics, and diversity http://ebooks.narotama.ac.id. http://ebooks.narotama.ac.id/files/Leadership;%20Theory,%20Application,%20&%20Skill%20Development%20(4th%20Edition)/Chapter%2010%20Leadership%20Of%20Culture,%20Ethics,%20And%20Diversity.pdf.
