In postal services, different audiences are starting from the officials to clients of the post office. Having faced competition from the new mode of communication, there is need to talk to the clients of postal services and maintain the standards of marketing. Therefore my speech will be targeting customers of postal service of the United States of America. Consequently, the paper below is an outline of how my statement will be organized and the organizational pattern to use. This is important since it will be the determinant of the impact I will create a better outcome in maintaining the marketing of postal services in the United States.
Just as stated above my targeted audiences are customers of the postal service. The main reason for choosing this audience it is because it is the determinant of the prosperity of the business of postal mailing. Now having that there are other means of communication which are overpowering our services there is need to create awareness which will outline the ‘left-advantages’ of postal services. Therefore since it is a comparison of our services with others which are available in the market, there is need to look for the appropriate type of organizational pattern. Therefore my preferred model is Advantage-Disadvantage pattern. According to me, it is perfect in this case since it will enable our potential customers to understand the advantage of postal services against the disadvantages of the company. Another critical factor which attracted me to the use of advantage; disadvantage pattern is the fact that it is persuasive. Therefore it means that me as the speaker I will give much of advantages to my audience and limit the disadvantages. Thus below are some of the points I will be capable of highlighting the use of the advantage; disadvantage pattern.
Firstly, every client of postal service should understand that using the services it sounds formal. This is because one will be capable of differentiating like official letters and friendly letters unlike the use of texts or mobile phones where there is no specific format. Therefore using postal services one will be In apposition to maintain formality. Secondly compared to other means of services, used of postal services is cheap and promising. Compared to other means of communication where people communicate in small bits hence making it expensive, under the case of postal letters are send with comprehensive information, therefore, making it relatively cheaper.
However, using the pattern, I will have to outline one of the disadvantages of using postal services as below. Using postal services may sometimes sound slow. However, it depends on the preferences of the client. Therefore it means that if one is in rush of sending a message, he/she can opt using emergency services which are faster than the normal.
Therefore using such speech, it is apparent that the sales of the express company will maintain and may be inclining. This is because according to the statement I outlined three advantages versus one disadvantage which is the policy of the advantage-disadvantage pattern. Therefore it means that the use of the model of advantage-disadvantage will be useful to my audience.
Van Acker, F., & Bakker, E. (2012). A functional assessment of the impact of advantages and disadvantages on breastfeeding attitude. Psicológica, 33(3).
Van Auken, H., Fry, F. L., & Stephens, P. (2006). The influence of role models on entrepreneurial intentions. Journal of Developmental Entrepreneurship, 11(02), 157-167.