Rhetoric devices as used in rhetoric are defined as a language resourced that is of essential use to authors and speakers who have an aim of conveying their messages to the audience while persuading them to view a particular concept or issue in a certain perspective. To help them achieve this both authors and speakers appeal to the emotions of the audience by using phrases sentences that provoke the desired emotional response. Rhetoric devices could be used for argumentation, manipulation and even persuasion of the audience to either accept the author’s speaker’s ideas or think in a particular perspective. Most political leaders and media people are used to manipulating and persuading their subjects using rhetoric devices.
During the EpiPen scandal, ranking personalities, leaders, and even the media used rhetoric styles widely to provoke peoples’ emotions, to manipulate them and to persuade them that the situation was not as presented. Some argued that the life saving allergy treatment drugs prices have skyrocketed, and the state leadership should put a ceiling on the prices of essential commodities and leave only luxuries in the hands of market forces. All the leaders and even close relatives to the CEO of this company handling EpiPen dissociated themselves from the malicious claims that the inflated prices were a scandal and they all seem to appeal to the public to be patient with the company and wait for a logical explanation of how the new prices were achieved.
Though everyone seems to disagree with the prices that are entirely unreasonable, they do not side with the ordinary citizens in blindly condemning the company and its leadership, but instead, they persuade the public to seek a more amicable way to respond to the issue. The manager at the EpiPen producing Company is a daughter to Sen. Joe Manchin who has served as a leader in different positions for almost a decade. The Senator while responding to the scandal claims, argues that he is also upset by the inflated prices of prescription drugs and he suggests that her daughter would give more detailed response has to how the rates were achieved. While disagreeing with the new costs and promising reduction and improved health services, the leader does not openly shame her daughter but appeals to the reasoning of the public that the issue would be determined and solved. The scandal could be publicly seen, but he argues and manipulates the people to think that it was a small issue that could be sprouting from some anomaly. He holds the same views, responses, and solutions as many other leaders that are not even related to the management of the company under scrutiny.
However, other leaders who were politically opposed to the Senator and the whole company for one reason or the other openly contradicts with their semntiments and manipulates the public to paint them dark. This is all for the political gain that they argue that the company is indulging in scandals since they think they are covered by some senior politicians. The argument is not based on the truth but on who wins the hearts of the common citizens.
Officers holding public offices mostly want to comment on the issue and cause undue public-relations pressure on the company while others just remain silent to avoid becoming vague politically or siding with the losing side. The leaders all want what is best for their subjects but use different approaches. Some persuade their followers to believe that they are being exploited while others urge them to bear with the situation with the hope that things will change for better.
To conclude, it is true that the Senator would find it not appealing to annoy her daughter. On the other end, he would be a disgrace to the general public is the individual opts to side with the company. In order to be in a safe spot, the Senator uses stereotype to claim it is true that the people deserves lower prices for the products. This is evidenced from his comments where the person claims to be upset by the high prices imposed by the company on the price of products. Regardless of the company offering quality products that help a wide range of populations. It is unethical for the compnay to induce high prices; taking advatage of the product’s popularity to expoit buyers. Nevertheless, the individual defends his daugters premises by arguing in favor of EPipen Compnay. The individual is depicted admitting to the increased prices as others take the issue. However, instead of fighting the insitution, the Senator claims that the increament in prices might have resulted from a mistake inside the organization. The people’s view is backed up but on the other hand, the comments are in defense of the company. Winning the hearts of the population of the main goal of using rherotic. A situation that the comments from the perpetrators seem to have a better understanding. The company is protected while the will of the customers tend to have found a solution.
