Mobile phones are the devices which customers take with them wherever they go. Though it is still a new marketing channel. In order to attract more customers through mobiles, mobile marketing strategies are used as promotional tool. Many other channels can help in promotion of mobile marketing. Responsive website mobile app and mobile optimized email are few of sources to improve the mobile presence. Mobile marketing helps in connecting with the new customers and to launch new services of the business.
Nintendo is a video game company and is going to introduce new service to its customers. Nintendo switch games, Wii U games and Nintendo 3Ds are few of the games offered by the company. It can attract the customers for its new service with the help of mobile marketing by targeting email campaign, adding pop-up to the website, and using promotion through social network. Facebook pages can be useful as it is the most downloaded app in the world (salesforce.com, 2018).
By sending a direct link to the download page in the app store, and traditional marketing and communication approaches can also be very helpful. Coupons, Contests, refunds, rebates and sampling are few of the advertising strategies discussed here.
- Coupons
Coupons is a promotional tool used in classic marketing strategy and is mostly used by new companies starting their business. Nintendo Company has to use new techniques. Mobile devices is one such tool of advertising discussed in this paper.
- Contest
Contest is another marketing tool used by the companies. It can be a very useful strategy for Nintendo Company as well. Marketing has reached new horizons through social media and smartphones which is now in the hands of all the customers worldwide.
- Selling Strategies
Nintendo Company uses the price skimming selling strategy that has helped the company in attracting and retaining its customers.
(Marketing Teacher Ltd , 2018)
- Product support (refund, rebates, sampling)
Refunds, rebates and sampling are some other product support techniques and are used in online and mobile marketing by many companies. Larger purchases can be made by creating incentives for the customers to convince them to buy products within short period.
(open.lib.umn.edu)
• Include timelines of rolling out support if relevant. This should parallel timelines from your advertising.
Mobile devices are the new technique that we use for advertising. Nintendo Company has announced to launch mobile app along with the roll out of the service next year. This service is going to be crucial for the new as well as the old customers which will help players of the games invite friends and set up gaming sessions. This service also help the users to chat with friends on another screens during the games. The early look of this software will be available this summer. Nintendo is going to offer a limited version of the app as a promotional tool. This limited version will be free for switch games until the full service will come online in this summer. To get online multiplayer, point players will require to pay for membership. Subscription for one month will cost 3.99 dollars and membership for one year will be available for 19.99 dollars. With the help of Nintendo download platform, members will get concessions on buying new games. eShops deals will also be opened through subscription (Rich, 2017).
References
Marketing Teacher Ltd . (2018). Nintendo Marketing Mix. Retrieved from http://www.marketingteacher.com/nintendo-marketing-mix/
open.lib.umn.edu. (n.d.). Sales Promotions. Retrieved from https://open.lib.umn.edu/principlesmarketing/chapter/11-7-sales-promotions/
Rich, M. (2017). Nintendo’s online Switch service will launch in 2018 and cost $20 a year. Retrieved from https://www.theverge.com/2017/6/1/15727548/nintendo-switch-online-20-dollars-a-year
salesforce.com. (2018). 6 Places to Promote Your Mobile Marketing Program. Retrieved from https://www.salesforce.com/products/marketing-cloud/best-practices/promote-mobile-marketing/
