In Greece, Plasio is the leading IT and consumer electronics retail. The business model of this company is on the basis of multi-customer method, multi-channel site and multiproduct, making it frequently flexible to the conditions in the market. The firm has an organizational capacity to handle thousands of clients on a daily basis. The company has strong management and increased brand awareness. It is also the biggest electronic shop in Greece with around a 100k visitors daily. It also has a stout financial position with striking earnings growth.
However, the firm’s products are highly expensive, which means that not all clients can afford. The firm should try to adjust the price of its products so that they can be affordable and increase the number of clients. It is also assumed that Plaisio is not registered in amazon. In order to attract a mass audience, the company should use amazon to sell its products online. Since Plaisio.gr is exposed primarily to the domestic market, it should also enhance a reliance on international markets to attract diverse clients from all over the world and thus increase in its sales as well as productivity. All in all, Plaisio.gr is a great firm that keeps expanding every day and outdoing its competitors. All the organization needs is a firm management and a few adjustments to increase its market and attract more of its target audience with a few strategic skills.