Olympus is a startup company dealing with manufacturing of optical and digital care technology. It is based in the United Kingdom (UK) where it has a plant. The company also has started of the art laboratory and medical system for eye clinic, camera, and different scientific solutions. It has a strong, skilled and experienced team of opticians and physicians working around the clock to make sure that it delivers quality service to its customers. It intends to invest in research and development to improve service delivery and also to be able to solve the new global challenges in eye treatment.
Olympus is a new company in the market and therefore, it needs to be put in the global market so that it can build its brand and also to generate revenue and make a profit. However, new apps would be appropriate for Olympus to explore in accessing, marketing its brand and services and also to retain its customers as well. Therefore, Vero would be the best social media app for Olympus which can give the company huge market access and create a brand in the market dominated by large corporations. Since Olympus is looking for a way to access the market and build a name as the best digital optical company, the use of Vero would be the greatest idea since Vero App intends to will have wider access to the Chinese market where it is expected to create over 200 million follows from China and other countries worldwide.
The business concept of Olympus is to manufacture digital optic for clients and offer optical consultancy services as well. Olympus has gone digital, and most of its optical consultancy services are online based, and therefore, it can access clients from a different part of the world and offer them services at their homes. It is, therefore, essential for the company to have active social media app for blogging and social media marketing as well. It is believed that social app connects people, and the majority of people residing in urban centres are accessible to the internet, and therefore, they have access to social media platforms. By using social media app, Olympus would be able to increase its market share, build its brand and increase its revenue hence profitability.
The Vero is a new app with interest9ng features which allow users to connect with friends, relatives and neighbours and formers schoolmates. The app is unique and provides unique friendly to use features which no other social media platform offer users. Besides being a new app on the market, the app is a security-sensitive app and protects and prevents the misuse of personal data. The communication is encrypted, and therefore, messages are secure from authorized access. The app gives users tools to change the background, add and modify taps which can be used for specific information. The Vero is unique and different from other social media platform since it has features which users can use to make calls, blocks, connect with other social media platform and a platform for market product and services.
Aims and Objectives
The main aim and objective are to connect people with their friends, relatives, and workmates through a secure and users’ friendly app. It provides users’ with a platform to create friends and rank them as well based on the level of relationship.
The benefit of using Vero
Vero provides free blogging site for all users and connects organizations since it has a tap for similarities. It makes it easy for companies to interconnect. Using Vero gives an organization an opportunity to connect with other organizations from around the world. The users of Vero can choose to have friends or followers since it brings facebook and twitter in one platform (Rigler, 2018, p. 12). When users accept friends’ request, an individual can decide to choose the kind of friendship and whether to follow a friend or not. The Vero app is free to download on several platforms and easy to install as well. It can be used to connect several people at a time; It means that users can send updates, upload video of music and other content on the social media platform. It has features for photos and therefore, users can share photos with friends and relatives without any problem. It can be used in all operation system, it is compatible even with Ubuntu, and therefore, it is the best social media platform which connects media. Though it is a new but with good strategic marketing, it shall over passed giants in the field of social media platform to become number one social media for business use and fun as well.
Impact to the users
Vero allows users to connect and choose the type and rank relationship as well. It provides both Facebook and Twitter features and therefore, users can create follows, build friends and follow other people online as well. It allows users to connect with friends, relatives, and families. The different between Vero and other social media platform is that Vero has an option whereby users can choose what to do and how to follow or Facebook, which other social media platform do not have. It also has an option for blogging and album for photos where users can upload pictures and share with other users on the social media platform and therefore, it means that Vero has Instagram as well. These make the app different from other social media app which are popular and used widely across the globe.
Nevertheless, the market needs apps which can be applied across the board facebook, twitter and Instagram and that what Vero is offering the market. With Vero users do not need to have all the three social media apps, the Vero offers all the services which they provide the market, and therefore, it would be able to fill the void in the market and make sure that users can competently use Vero to update status, create follows, build friends and classify friends as well so that it can reach a wider area.
Olympus Optical needs Vero to reach the market of both youthful and aged middle class and upper-class customers and since Vero targets market are youthful and middle-aged people in the society which Olympus has classified as its target market, it is, therefore, important for Olympus Optical to use Vero app as a promotion tool for its services across the globe. Vero has listed China, African and other growing economies as the targeted market which is the main focus of Olympus and therefore, Vero offers what Olympus needs to get its products to the market and build a brand as the best digital optical provider worldwide. It is also noted that Vero as a button which can be used to create a video, Olympus can use the tap to create a video which shows customer process of receiving optical services at Olympus store and post on the site to draw followers and market its product as well.
Marketing Vero App
It is important to place Vero in the global picture and in order to do this different marketing tips would be applied. First, the app will be advertised on national TVs and other print media to inform the public about the new app. The lead generation will build using different techniques to make sure that the product is accessible and many people become aware of the app. As stated by Heathman (2017, p.24), lead generation can make an app or product to generate likes and followers quickly. Therefore, the app shall have its YouTube, and other viable social media which can place the app in the public domain. The YouTube shall illustration te the importance of the app and what it different with other social media app which has been on the market for the generation (Heathman, 2017, P. 13). Above, a blog for the app shall be active, and updates shall be done frequently to make sure that it attracts attention hence creating followers who are important since the usage of an app by other firms depends on the number of followers it has in the market. The following shall be the techniques to be used for the promotion of Vero app. “Vero simple has Twitter, Facebook and Instagrams in one platform and therefore, users can choose whether to build followers, follower other or facebook and post pictures.
Vero shall have a highly built website which is interactive. The website shall be users friendly, and therefore, individuals with little knowledge will be able to use the app without facing any major challenges. The interface shall be friendly and reflect the new change it portrays in the social media industry. All users would be able to sign in through its website and down mobile apps and other features from the website. The website links or URL will also be shared on a different platform to make people aware of the new app (Jerry & Bell, 2014, P. 21).
The Vero will have its own social media page which it shall use to engage customers or fans. The social media page shall be connected to other partners’ pages and on its website pages as well. The social media with another website will allow the company to connect with other people and draw people or followers to its sites which shall be an advantage to the company since it is likely to improve its market share and therefore, increase its revenue as well.
App Store Optimization (ASO)
ASO is the platform for promoting a new app, and therefore, Vero shall be advertised the Google Play, iTunes and windows store where it can easily be accessed and used by anyone for free. Though ASO has several apps because it is where all apps are being promoted, Vero shall use lead generation to get many likes and followers within ASO. It will make the app popular among the listed app and therefore, many people shall be able to download it and use and this will make the app to have many followers and users.
Theory & practice
Several theories and practices shall be used to market the product and to identify the needs of the company and the market needs as well. It analyses the market segment, target market and positioning point in the market to compare its services with what is offered by its competitors in the market.
Vero app focus market segmentations are youthful or young people and middle-aged adult in the society. The app focuses on the middle-income earners who spend time updating their social media pages and reading about business issues as well. This allows the company to build a unique kind of friends on social media and therefore, it would be attractive to corporate society for marketing purpose and fun. Since Vero has provision for Facebook and Twitter features it attracts professional clients or followers. The geographical focus of Vero is also playing a crucial role in its choice as a tool for Olympus to use for marketing and promotion of its services and products. Vero intends to concentrate on the United Kingdom market and expand to China and the United States and other regions within the next six months (Rigler, 2018, p. 2). It will allow the Olympus to have access to these markets and therefore, Vero shall provide what Olympus needs from the market to grow.
In order to reach a broader market, different tools, and Gregory’s planning model, 2010 will be applied as well. The company shall use simple steps such as campaigns through promotions and advertisement. It shall be done using TV and radio station where participants will have to call the station to answer some questions to win a product or shirts bearing the log Vero. This campaign will be run for one month to make sure that the targeted market is exhausted and the turning up is high (Rigler, 2018, p. 12). It is also expected to launch apps, for promotion targeting specific users. Vero is a special and unique app compared to other popular and old social app since it offers users platform where they can change background add using to users’ choice and even the button. With such an elaborate and users’ friendly app, Olympus will be able to capture the aspiration of customers in the market through the use of Olympus made a video on the screen and music to which welcome users. The drive to business for the Vero will make the company to be known within the shortest time possible and increase its numbers and share market by double digital within the first six months of its launch.
The Target market for Olympus people who users’ electronic gadgets such as computer, TV and other sensitive screens for a longer time (Rigler, 2018, p. 23). This is because the user of these gadget releases small particles which damage the eye and therefore, Olympus would be cleaning eyes and checking regularly to make sure that small particles are removed from the eye of clients. Survey has indicated that the number of people using electronic gadgets has increased over the last few years and therefore, the diseases related to an eye or eye infection has increased tremendously and therefore, Olympus would offer a solution to the eye problem throughout the world. However, in order to reach the targeted market, Olympus shall use Vero App to connect to clients through its Vero social media account (Jerry & Bell, 2014, P. 14). It will create a Vero Account for business where it shall get features for blogging, sending Tweet and following client to build a dominant customer in the market. The age group for the targeted markets is between 18 years to 45 years working and earning income.
The eyes service and digital optical shall be charged fairly to not cheap not expensive, but it shall not be too expensive to bar customers. The services shall be charged based on the service offered and product purchased by individual customers. The quality of the products shall be high and durable, and therefore, it is likely to increase the number of customers visiting Olympus stores for the eye cleaning services. Most services shall be digitally provided, and therefore, it means that it shall be quality and faster compared to competitors in the market (Jerry & Bell, 2014, P. 10).
However, a blog provides a platform to market the Vero apps and to create several leads which make people like Vero App. Vero is a new app with a feature which allows users to connect and share photos and blogs as well. It has buttons which can be used to create followers and follow people, organization and therefore, it is the best product in the market. With a lot of data insecurity, Vero offers the most protective system where all messages sent or received are encrypted to ensure that reading them by a third party is avoided. It offers the best personalize social media platform where users can change the background and other buttons the way he or she wants and therefore, it is users’ app. And therefore, anyone who wants to have funded and connected with people, from all walks of life Vero is the solution. It has a business platform which all social media do not have except LinkedIn which is a professional social media. It makes users have fun and connect with business people, friends, and any other person then Vero is the social media of your choice to download and use in meeting friends, chart, creating links and blogging as well (Heathman, 2017, P. 15).
“Getting together and following friends, relatives, and colleagues has been made easy and faster by the introduction of new social media, Vero app. Vero offers users’ friendly platform where users’ can create an album and share photos with friends and families. It gives users’ a rare opportunity to decide on friend rate them and follows as well, and therefore, it makes social media friends build a bond through constant updates and connections. If you want to have fun on the social media, and connect with business people then Vero is your place to be” It also allows users to record and post videos and audio sound which can be utilized for marketing products. It is, therefore, the best social media platform for corporate which wants to huge followers and engages fans or customers in activities which can make them understand their products and services.
However, Vero app is a free service social media app which can be downloaded directly with its internet and from Google play iTune for Apple phones. The fact that Vero app is targeting Chinese market and other populated regions makes it one of the best tool or social media platform which can be used to market products. Based on its plan, the new social media platform plans to compete with other apps like QQ and Qzene which are some of the well know social media platform which are used in China. The biggest competitors are the facebook and twitter which are popular in Western nations and part of African.
Vero app will be marketed using blogs and promotion on other social media so that it can get many followers as possible. The use of print and TV shall also be used so that it can build its brand in the market for it to be used by other companies to promote their products and services. However, Olympus Optical shall benefit from the popularity of Vero since it shall use Vero platform to reach a wider market especially from China and the Middle East where the company tends to focus and make a name in the market.
Heathman, A. 2017. What is Vero? The social media app that everybody is talking about. 2-15.
Jerry, Y., & Bell, D. R. 2014. Market Segmentation. 2-18.
Rigler, N. 2018. Vero is apparently THE new social media app to be. 2-35.