About the Advertisement
Nike Inc. is a brand that produces sports clothing and shoes. The company is entirely focused on sports equipment and clothing. Nike’s ad “unlimited you” was released in August 2016 (Nike, 2016). The campaign is in the form of television ad that is also accessible on the internet and reaches audience on social media platforms.
Nike’s target market are athletes, people aspiring to be better at sports, and people who wish to indulge in physical activities. The company’s mission statement claims that it provides for every athlete in the world, and every living person is a striving athlete. The ad “Unlimited You” adheres to Nike’s mission statement and plays the purpose of motivating its audience to believe in themselves and that there is nothing that can stop them. These include people from all genders, ethnic groups, religions and ages. The ad includes celebrities and ordinary people to appeal to the mass market.
Nike has used the platform of Television and the Internet to display its ad. The campaign includes celebrities to appeal to the audience and use the tag line of “unlimited you” to show the audience that they have no limits to their capabilities. The ad targets its market on social media and television to reach the mass market, who are potential consumers.
Evaluation and Recommendation
Nike’s marketing team has created an appealing advertisement that convinces the viewer to push their limits and not give up on their dreams, no matter how unrealistic they might be. The ad succeeds in attracting its audience to buy Nike products which will aid them in becoming a better athletes. The main attraction of the ad are the various celebrities, who belong to different fields of sports and have gained immense popularity. However, Nike, could’ve avoided stunts in the ad that might be tried by ordinary people and lead to serious injuries.
Nike Inc. (2016). “Nike: Unlimited You”. Retrieved from https://www.youtube.com/watch?v=IA7ULX_V4jk