Q1. A marketing mix is an approach that firms use to evaluate and determine customer needs to ensure the production of goods and services that meet their demand. The procedure is currently under implementation due to the stiff competition that exists in different markets. 4P’s of marketing include the product, price. Place as well as promotion. iPhone 6 embraces a critical aspect of 4 P’s as outlined in the diagram below.
Q2. Marketing and sales are a different instance but significantly relate. Marketing is the process of creating product awareness (Moore & Fabis, 1995). On the other side, sales refer to the exchange of the commodity and mostly involve the money factor. You first market a product before embarking on sales.
Q3. Marketing focuses on reaching a broad group of people who are not aware. That means it is also applicable in the church setup since there is need to inform individuals in different regions. The Gospel of Jesus is the commodity in such a case.
Q4. Children born between 1946 and 1964b forms part of the baby boomers. These individuals retire at a rate of 10, 000 and are likely to reach an age of 65 by 2030. There is also the group consisting of those born between 1965 and 1976 (Safko, 2013). They form part of Generation X. Those born between 1977 and 1994 forms generation Y and loves music, sports, video games as well as computers. Baby boomers value grandchildren and retirement benefits. Generation X tend to consume a lot and look out for better education and business related ventures.
Q5. The American Airlines forms the aspect of interest and tend to advertise triple miles that individuals realize when flying on from Monday to Thursday. The instance meets the demand of generation X since they are likely to travel a lot during the stipulated period.
Q6. During the study at Liberty, a lot about the Bible were explored (Safko, 2013). The aspect indicates that Jesus was able to adopt any generation and that made it possible to relate to the followers. Ideally, it is not right to judge but instead compliment with a given group to have a positive contribution in any space.
Safko, L. (2013). The fusion marketing bible: fuse traditional media, social media, and digital media to maximize marketing. New York, NY: McGraw-Hill.
Moore, G. A., & Fabis, J. M. (1995). Inside the tornado: marketing strategies from Silicon Valley’s cutting edge (Vol. 19). New York: HarperBusiness.