Objectives
The goal of this campaign is it to market and advertise Budweiser Gold beer a brand of gluten-free beer. The company will focus on using social media to market the product as well as create different ads. The objective of the campaign is to boost customer loyalty as well as increase the company market share of the Budweiser Gold beer.
Key Benefits
The strategy will help the company to reach out to new customers and maintain customer loyalty. Also, the product will benefit the consumer since the beer is gluten-free. The strategy will help the company foster a competitive advantage over its rivals. Also, it helps marketers inform their customers about the health benefits of Budweiser Gold Beer. T
Support, Claim, And Promise
To gain support for the strategy, the company has conducted a SWOT analysis, which has helped in making the strategy and identifying the target market. Thus, our product is a high-quality, non-gluten beer that is the best in the market. The strategy has incorporated rewards for consumers who buy the product within the stated period; thus, buy one and get one free.
Reassurance And Tone
The marketing strategy will focus on reassuring the brand values, i.e., production and supply of no-gluten-free beer which meets high standards of safety and health requirements. The company strategy is based on values, not pricing strategy.
Communication
The company will use different market methods to communicate the message to clients. The company will use social media, print media, and advertisements and billboards to inform and persuade consumers to consider the company’s products due to the brand values and benefits.
Works Cited
Date & Marketing Association (DMA). (2018). “Integrated Marketing Definitions” Retrieved from https://thedma.org/membership/member-groups-communities/integrated-marketing-community/integrated-marketing-definitions/
