Objectives
The goal of this campaign is it to market and advertise Budweiser Gold beer a brand of gluten-free beer. The company will focus on using social media to do its marketing for the product as well as different ads. The objective of the campaign is to boost customer loyalty as well as increase the company market share of the Budweiser Gold beer.
Key Benefits
The strategy will help the company to reach out to new customers and maintain customer royalty. Also, the product will benefit the consumer since the beer is gluten-free. The strategy will help the company to foster a competitive advantage over its rival. Also, it helps the marketers to inform their customers about health benefits of the Budweiser Gold Beer. T
Support, Claim, and Promise
To gain the support of the strategy the company has conducted a SWOT analysis which has helped in making the strategy and identifying the target market. Thus, our product is high-quality non-gluten beer and is the best in the market. The strategy has incorporated rewards to consumers who buy the product within the stated period; thus, buy one and get one free.
Reassurance and Tone
The marketing strategy will focus on reassuring the brand values, i.e., production and supply no-gluten free beer, which meets high standards of the safety and healthy requirement. The company strategy is abed on values, not pricing strategy.
Communication
The company will use different markets methods to communicate the message to clients. The company will use of the social media, print media and advertisements billboard to inform and persuade the consumers to consider the company products due to the brand values and benefits.
Works Cited
Date & marketing Association (DMA). (2018). “Integrated Marketing Definitions” Retrieved from https://thedma.org/membership/member-groups-communities/integrated-marketing-community/integrated-marketing-definitions/
