How to Make Your Writing Compelling
Whether you’re a student, a marketing assistant, or an SMM manager, writing is a universal tool to reach people’s hearts. It’s a popular misconception that people write only if they have talent. In the real world, though, everyone can gain exceptional writing skills.
Of course, if you have no time or desire to work with words, ask BuyEssayGo for help. In just a few clicks, you may request professional assistance to fulfil your business or personal needs. Still, how about a little effort to make yourself a compelling writer?
Step 1 – Visualize an Audience
Think about the readers – who are they? What do they want? What do they secretly wish for? No matter if you’re selling products online, or working on a breathtaking article about corruption, try to put your own preferences aside. After all, the more people identify themselves with your writing, the more they trust your taste.
Every writer is different. At first, it’s a personality with temper and preferences; then, it’s a skilled specialist creating content and broadcasting it publicly. So, before you start writing, think about how your and the reader’s interests align; which pain points you can use to make the text compelling.
Step 2 – Leave a Space for Questions
Just to be clear – this advice doesn’t mean crafting an incomplete article or missing something out on purpose. You should leave a reader wanting to know more. Compelling writing sparks interest and engages with the public: as a result, users might want to leave comments or contact you directly.
Step 3 – Use the Power of Storytelling
As mentioned before, people will easily align with you if they know what you’re talking about. Use personal examples to feel closer to the readers. You might be an exceptional content creator, but if your text doesn’t speak the same language people do, you’ll feel like an alien.
Let’s say, if you sell services, the client will search for feedback from previous customers. Even if you choose the top-rated software solutions for an eCommerce website, a great story will still be the priority for your customers to latch onto.
Step 4 – Create a Scannable Text
Going online, everyone has a goal in mind: whether to buy a new iPhone or read the latest news feed. In both cases, people deal with landing pages promising to fulfill their desires. They need details to assist with a purchase in the first place or gossipy stories in the second one.
To make the writing clear, you should highlight those details. As statistics show, around 15 to 20 percent of users stay on the web page to read everything. Where do the others go? Since they don’t have the motivation to scroll through the endless article, they find other websites.
Here’s the list of DON’Ts to make your text easy to read:
- Don’t ignore headings and subheadings – they separate the thoughts and create a logical flow,
- Don’t write a paragraph longer than 3-4 lines,
- Don’t forget to format your text – so that it will look appealing,
- Don’t mess up with your initial idea – remember the message you wanted to convey to your reader.
Step 5 – Add Visuals
People are more susceptible to pictures than words. Try to put yourself in the reader’s shoes: would you rather open a plain text from the New York Times or a Facebook post with a few pictures inserted? This is the tool of popular tabloids and social media: they add “juicy” images to spark an interest momentarily.
A highly relevant visual aspect has to reflect your point. It can be an infographic or an image, but it shouldn’t contradict the main opinion. It also includes things you want people to share across the web; in other words, to align with the post, you should use eye-catching illustrations.
Step 6 – Make an Actionable Content
This step works for everyone: even if you write about fictional characters or share a painful experience. The web in modern days has too much rubbish content, which is mostly passive. To fix that, the top-rated essay writing services apply a call for action as a secret to making text “alive.”
To prevent readers from being confused, use one call to action per page. It can be a suggestion to comment on your publication or life-changing advice. When people know what to do after reading your piece, they will download a PDF file and signup for a newsletter making your writing stand out among competitors.
Step 7 – Be Unique
For some reason, writers always try to make their job easier by stealing a piece of content. We call it “stealing” because plagiarism is a bad thing by default. Why do people have to follow your page if they can find the same text elsewhere?
Writing isn’t a box of chocolates: it’s not as easy and inspirational as people think. Sometimes you have a great idea, and sometimes, you face writer’s block for months. But it still doesn’t justify taking a ready piece and inserting it into your article.
In cases, you have to use the third party’s opinion, make a citation or place a link. If you feel you’re not ready to write a full piece, take the first step and start. Write a few sentences, a paragraph, or a list of things you’d want to highlight.
To Sum Up
Writing is a lot like a gym workout. You might doubt yourself when you start, but if you practice, you’ll be on top. To make writing compelling, you have to picture an audience: ask what people need and how you will ease their life.
The most important thing – don’t isolate. Being a great writer, you can still be a loner if nobody understands your content. Speak to the audience; share your pieces to get an unbiased opinion, and be positive about an outcome. Whatever problems you face as a writer, take them as a proper challenge, and surely don’t perceive them as obstacles.