Google is a tech-based company that offers services and products to organize information. The company focuses on organizing the world’s information and making it easily accessible and useful. Google rides on the idea that “work should be challenging, but the challenge needs to be fun.” This makes its culture different from other corporate America. Some of the Google’s competitors include Yahoo, Microsoft, AOL and business and career social sites within its website segments. Besides, the company also competes with other technology giants such as software company PTC, Oracle, Compuware, EMC, F5 networks and Intel on the other revenue segments. Therefore, despite some little challenges and competition faced by the organization outside the United States such as in China, the company’s overall strength resulting from its global position and reputation provides it with an unprecedented advantage. Google has been able to diversify its products and services into various sectors since its inception from word processing programs to mapping software, media sites such as YouTube and email clients. Thus, the company currently has a commanding stake in the technology industry and continues to identify creative ways to defend the position while at the same time adapting to the rapidly changing technological industry.
Operations Management Concepts
Operations Management at Google Company entails various management objectives and teams. However, there are four critical concepts that address the activities that anchor the company’s success. For instance, the product and services design is a primary component of the Google’s product design process. Other essential concepts include quality management, which assists in enhancing the consistency of the organization’s products and services, and human resources and job design. Addressing these concepts is the driver that enables Google to be able to maintain an efficient and effective operation that enables it to realize its profitability objectives.
- Product and Service Design – goods and services design at Google involves various teams that deal with different products produced by the company. The design operations management concept is applied by critical market research and forecasting of trends. The company, for instance, utilizes users’ future expectations in the identification and development of cutting-edge applications and software for both mobiles as well as desktop users.
Effective product and service design incorporate the elements and preferences of customers within the production process with the particular aim of identifying products and services that can maximize profits and whose production expenses does not involve considerable costs. The design builds upon customers’ choice patterns from various market segments. However, the design of products and services is crucial when planning to produce new services or products. A successful design must incorporate multiple principles; for instance, the final product or service should translate into what the customer wants as well as converting service and product specifications into process design, which contains various processes such as ideas for improvement, motivation, forecasting and organizational capabilities. The technological industry in which Google is a significant player is characterized by rapid demographic and economic changes, competitive market environment and technological changes. These present Google with opportunities as well as challenges that it must take into consideration when planning the design of its products and services.
- Process and Capacity Design – this operations management concept does not significantly influence software and web-based products since Google is able to maintain same number of staff in the case of an upsurge in the demand for these products. This is made possible by the fact that the company is able to distribute software and web-based products easily through the internet platform without any considerable influence on the capacity of the workforce. However, Google Company addresses capacity design through the standardized conventional process involved in the development of software and applications. The concept of capacity and process design has even more significant influence when it comes to products such as Chromecast and Nexus. The concept is applied through contract manufacturing; for instance, although the company develops its Nexus smartphones, it usually outsources their production to original equipment manufacturers, who decide on the products’ process and capacity design.
- Quality Management – technological industry continues to experience unprecedented competition, which makes each player strive to produce more innovative services and products to its clients. Google Company believes in the potential of quality management in invigorating its processes, products and administrative innovation. The quality management concepts in Google’s operations management provides it with new avenues for improving services and products. It puts the organization on the path to continuous improvement of its products and service offerings. As a concept of operations management at Google, the organization consistently checks and commit to improving its service and product qualities. Thus, the organization focuses on ensuring that its products and services are standard and meet the requirements of its clients. Therefore, to ensure quality standards are met, Google actively tests, debugs and innovates new products. It also involves users to ensure that the final product meets their needs. Through debugging and iterative testing, Google can reduce the number of errors in the final products they release to their customers. Besides, the company has an elaborate system that provides their clients with an avenue for reporting complaints, reviews and error report for purposes of improving quality.
- Layout Design and Strategy – according to the available literature, facility layout and design play a critical role in the operations management regarding enhancing the maximum efficiency of production processes as well as meeting the employees’ needs. According to the available literature, the major objective of facility’s layout design in operations management is to enhance smooth flow of materials, work, and information across the system. The concept of layout design and strategy is applicable at Google and is manifested in the manner in which the company designs its facilities and workflows. Google is primarily popular due to its innovativeness and creative work environment. The company thus integrates efficient workflows with innovative ideas to develop its software and web-based products. For instance, the Googleplex in California reflects the company’s recognition of the significance of smooth work and process flow.
These four critical concepts are important in enhancing Google’s productivity by addressing the business activities that determine the success of the organization. Layout design and strategy, process and capacity design, the design of products and services and quality management assist the organization in eliminating drag. According to the available evidence, organizational drag is responsible for the loss of nearly 25% of productive power among average companies. These result primarily from processes that contribute to time wastage thus dragging activities and services from getting done. Seasoned management gurus opine that this often features growing companies, which often replace judgment with processes. An article in the Harvard Business Review indicated that adopting the mentioned operational management concepts is likely to inspire employees and make them nearly 125% more productive. This is perhaps the reason behind Google’s range of operational management activities that focus on enhancing work and process flow while enhancing quality and customer feel of its products and services.
Besides, ensuring that these concepts are functional is a recipe for substantive positive influence on the employees’ performance and the organization’s capability. The concepts play a critical role in Google’s success because it recognizes the fundamental change and difference in Google’s industry, where changes are continuous and thus does not require rigidity in planning. The concepts align with the reality in the technological industry which needs an evolution of plans, agility, and flexibility to make more successful products. Thus, Google has built the agile design into its fiber and psyche with the concepts enabling it not to make long-term detailed plans. Further, the concepts are responsible for Google’s dramatic change of business practice and culture. Previously, it was only a little, small companies that used to be nimble. Large corporations highly valued planning and a long-term view.
Evaluation of operations concerns in global markets
There are some reasons that make a company opt for an international market. One of the primary reasons is the countless opportunities that characterize the international marketplace. However, despite the existent of a significant market for an organization’s products and services, there still lie a substantive number of concerns that a company must consider before going global. One of the issues is management, which remains a critical challenge since time immemorial. Multinational organizations often stumble and sometimes fail to adapt. In fact, a report released by McKinsey on “Globalization penalty” showed that global companies that were performing at the peak consistently scored lower in comparison to the firms that focused solely on the local market. This, therefore, introduces the existence of challenges and concerns that organization is likely to face when they focus on the international market.
However, the available evidence indicates that there does not exist any single business model that can fit all situations and realities that characterize rapid growth across emerging economies. It is in part due to challenges and opportunities that vary across industries depending on the business model selected by a company. Besides, all organizations have different histories. Despite the fact that organizations often respond in various ways to the new challenges and opportunities in the international business environment, the McKinsey’s report shows four critical concerns that include people, strategy, risk and cost management as the primary issues faced by firms. The significance of these concerns varies across industries and individual firms about their history, operating model and global footprint. Therefore, it is necessary for individual firms to ensure that they take stock of their status about these concerns as a starting point to enable them to boost their performance on the global scale.
As a global player, Google’s major challenge in the international business environment is staying ahead of regulators. The activities that Google has undertaken across the world involve contact with regulatory authorities of different countries and governmental institutions, and the mode of contact can at times get the company into trouble when due process is not followed. However, despite the fact that regulations are a major challenge that Google faces, there is no doubt that within the European market, the company faces privacy-related challenges. Europe has a different perspective when it comes to internet security and privacy compared to other countries across the globe.
Evaluation of corporate social responsibility issues with regards to quality and industry standards.
The changes experienced within business environment present organizations with numerous new sociocultural and environmental challenges that largely determine whether they can install, maintain and protect their businesses while also being able to sustainable growth that benefits all stakeholders. This led to the inception of the CSR concept that has gained unprecedented attention across the industry. Authors, management experts, consultants and other players have attempted to elaborate various concepts of CSR with the aim of illustrating the role of business organizations within society.
Across the globe, business organizations are promoting disclosure of non-financial information and transparency as a critical concept for growth and sustainability agenda. Corporate Social Responsibility initiated changes in reporting and its implication on the evaluation of business viability and growth potential. The new system provides a language, templates, and standardized terms, which brings transparency, comparability and consistency to reporting. Further, since this is a shared resource among different business organizations, it can introduce critical improvements in the manner in which businesses support and impact the communities where they do business.
According to the available research evidence, Google Company is ding satisfactory CSR activities. It is evident that Google undertakes various policies and programs aimed at addressing all stakeholders’ interests. Through its philosophy, “focus on the user and all else will follow,” the company has been producing useful services and products that drive profitability and growth, thus impacting all stakeholders. Besides, Google’s philosophy that anyone can make money without necessarily being evil forms the foundation and driver for the organization’s CSR activities, which have far-reaching impacts.