Abstract
The paper discusses about how global pandemic of Coronavirus has its impact on the hotel industry by examining how the staffs of hotel industry create a safe environment for guests. Precisely, this study investigates luxury hotel and luxury hotel interventions and determines the impact of these interventions on expected (or planned) experiences. Based on the questionnaire with hotel staff, this study estimates cleanliness and protection, internal job restructuring, service level restructuring, investment in research and innovation technology, and client’s latency restructuring; staffs has identified seven steps for safety, learning and communication. These results are accepted to influence the desired incident in terms of calmness, speed, intimacy and intimacy, as suggested by the suitability factor analysis. Based on these findings, this study suggests future recommendations for safe and practical customer interactions to assist hotel staff for the development of innovative strategies for safe interactions with their clients.
Introduction
The unexpected attack and the multiplied spread of the Coronavirus as global pandemic have had devastating consequences for the companies. Since May 2020, more than one hundred thirty Australian companies have filed for financial loss, bringing up the COVID-19 outbreak as one of the motives for their loss, as a minimum in part. Due to the nature of the pandemic, the lodge quarter has additionally been hit hard, and the decline in business and domestic travel has an instantaneous effect on the overall performance of hotels (Davahli et al., 2020). Even a surviving hotel business can face a totally hard and in many approaches exceptional operating surroundings.
To navigate the surprising terrain due to the pandemic, Motels want to reconsider modern-day commercial enterprise practices and unexpectedly expand innovative strategies to defend the fitness and protection of guests and personnel. Only then will stakeholder self-assurance in hotels can be restored and performance metrics for underperforming lodges, including occupancy quotes and average day by day charges, might be up to date (Jones & Comfort, 2020). In truth, hotels have introduced an expansion of innovations in reaction to the pandemic, from tactics that make certain better stages of cleanliness and social distancing to adjusting reserving and cancellation guidelines. Due to the traditionally and unusual nature of the current pandemic, many recent innovations can also be located on an advert hoc basis without clean expertise in their effectiveness. There is an urgent need to recognize the usefulness of these improvements and their effect on performance. Additionally, one may want to reply to some of these questions using the supplied overall performance metrics, in preference to looking ahead to commonplace recalculation metrics inclusive of profit and revenue to seem (Crespí-Cladera et al., 2021). This allows lodges to preserve and expand powerful and modern answers and circulate far from inefficient solutions. This research has helped fill this critical understanding gap.
It might not be necessary to understand the overall innovation literature to assist the outcomes of this study, but in case one can still acquainted with the previous innovation literature, the hypothesis used in this examination is theoretical help to assist it. Additionally, it details the methodology used within the studies and offers a complete motive for the methods used. In addition, the report will explain the information series procedures and gift the outcomes acquired. The final phase gives a very last description of the main findings and summarizes the relevant findings.
Literature Review
Australia is hit by a fitness crisis and the resort commercial enterprise is in serious hassle. This problem impacts all the industries inside the hospitality. Travel bans and social distancing guidelines have decreased tourists’ desire for a journey. This causes vacationers to forget about journey plans and lodge reservations, which in turn influences the stableness and profitability of workers. The ensuing exertions and money shortages delayed motel preservation projects and delayed the growth of resort organizations across Australia (Gursoy & Chi, 2020). To survive, many motel owners, especially individual hotel proprietors, have briefly closed or transferred their property. This state of affairs causes a sharp decline in the marketplace fee of the lodging stock. In different words, the pandemic has devastated the marketplace and the sports businesses.
Tourism contributes a significant part of the GDP of the Australian economy over the years. In particular, the tourism industry’s gross domestic product is estimated to exceed $155 billion in 2018, accounting for 15.8% of gross domestic product. In addition, this contribution has changed very positively in this decade, showing the growth of 22.6% of revenue and 12.3% of GDP between 2016 and 2018 (Dube et al., 2020). This is a serious additional problem in the pandemic, as Australia has been badly affected by the COVID-19 crisis because of its very high population transmission rate.
Existing research suggests that the crisis has had a strong impact on the hotel industry and is largely inconsistent (Gursoy & Chi, 2021). Natural disasters and pandemics have created long-term crises. As a result, they took longer to recover than the economic crisis. Several authors have summarized the key factors in overcoming a crisis in such situations (Huang et al., 2020). Australia’s biggest hotel group, Mantra Group, reported a net profit of $55 million in the starting four months of 2020 (Ntounis et al., 2021). Several empirical studies on the effects of COVID-19 published so far have reported sharp declines in income and occupancy per room. In 2019, Spanish residents accounted for 34.80%, while overseas residents accounted for 65.20% of all stays. This capacity is due to the large supply of hotels in Australia (Foroudi et al., 2021). But overall, demand for Australian hotel services fell by less than 60%. However, as previously mentioned, as a result of COVID-19, markets are constantly changing due to border closings and other changes in travel restrictions (Lee et al., 2021).
Operators previously were reluctant to accept such concessions, but are now more flexible concerning climatic conditions (Huang et al., 2020). One of the industries that have had the most direct impact is the hospitality and recreation industry. News reports on the postponement and cancellation of events, conventions, conventions and sports leagues, instantly foster the development of business and leisure travel and tourism (González-Torres et al., 2021). As the term “social distancing” became more common, many consumers played cautiously at home, while others tried to use boundaries to carry on with their normal daily work (Ho et al., 2021). The magnitude of the tourism part to the Australian economy, the magnitude of Australia in international tourism, and the weight of hotels in receiving tourists have been demonstrated.
Methodology
This chapter describes the methodological aspects of data collection and analysis. It provides a variety of statistical methods used to analyse data, including research plans, respondent selection criteria, sampling procedures, sample sizes, and descriptive data analysis.
Sampling method
This study used a simple random sampling method to select participants over 18 years of age living in Australia. All participants will be asked for their consent.
Data source
This survey uses primary data sources, but primary data is obtained through surveys.
Data reliability
Validity is related to deciding whether to measure what question is being measured (Wen et al., 2020). Questions are drawn from the available literature to ensure the accuracy of the content. Researchers paraphrase questions that are not clear so that they can convey the same meaning to all respondents to increase the reliability of their research equipment.
Questionnaire benefits and limitations
The systematic way of collecting data through surveys helps to gather data that is translated into quantitative estimates. The advantage of a closed questionnaire is that one can perform statistical or mathematical methods and perform other calculations (Thams et al., 2020). The main purpose of simplifying the questions is to make it easier for non-medical respondents to understand them. Not all survey participants work in the medical field. This approach aims to gather responses from two aspects: those who work in the medical field and those who don’t. Survey respondents randomly evaluated and provided information on the diversity of responses inside and outside health care facilities.
However, to simplify the assessment, the survey is analysed with a sample size of three respondents, and the surveyed population is hoteling sector. The above data collection methods are used in the hospitality field to measure qualitative phenomena. Metric properties control bias and provide logical information (Chang et al., 2020, p. 19). Closed questions are also information gathered in the desired way from the survey conducted. For secondary research, the use of secondary sources in the form of research articles and books from available online sources helps evaluate research. The outline of secondary research available in its current form is existing research and stories about new and innovative hospitality business practices to restore consumer confidence during the global pandemic of Coronavirus in the hospitality industry (González-Torres et al., 2021). The study cites current and past strategies and approaches available to the hotel industry to restore consumer confidence in the COVID-19 pandemic.
Findings and Analysis
The study undertaken has four questions. The first question to the participants who are participating in the current research is, how health and safety innovative practices for dealing with the innovation during the pandemic of COVID-19 are affecting consumer confidence. The answer to this question has been based on the Likert scale. According to the results presented in table 1 (see appendix), The results of Table 1 (see appendix) shows that 4.9% of respondents are strongly disagreed, 2.9% per cent disagree, 3.8% per cent are neutral, 46.7% are agreed and 45.3% strongly agrees that the current health and safety innovation during the pandemic of COVID-19 for dealing with the global pandemic of COVID-19 are positively affecting the consumer confidence on the hospitality industry in Australia. These results are also similar to the results of Breier et al. (2021). The results have been presented in the graph as under:
The second question was consumer confidence has been improved in the hospitality industry by health and safety innovative practices in Australia. On answering this question, the results of Table 10 shows that only 64 percent of the respondents reported yes and 36 percent of them reported “No” respectively (see appendix). This also reinstates the finding Li et al. (2021), for people above 50 consumer confidence has been improved in the hospitality industry by health and safety innovative practices in Australia. The results have been presented as under:
Third questions pertain that consumers are satisfied with the health and safety measure adopted by the hotel industry in Australia. Answering this question, the results of table 3 (see appendix) shows that 2.1% of participants are strongly disagreed, 4.8% disagree, 24.9% are neutral, 49.1% are agreed and 20% strongly agrees that consumers are satisfied with the health and safety measure adopted by the hotel industry in Australia. The results have been presented as under:
The last question was about the consumer behaviour towards willingness to pay more for health and safety measures. Table 4 (see appendix), shows that 1% of participants are strongly disagreed, 5% are disagreed, 24% are neutral, 50% are agreed and 20% strongly agrees that restaurant clients and hotel clients are willing to pay more for extra safety measures during Covid-19.
Conclusion
The global pandemic of COVID-19 is spreading unexpectedly internationally and has a profound impact on the worldwide financial scenario. The COVID-19 has triggered a vast drop in journey demand, which has had a full-size effect on the hospitality enterprise. To triumph over this remarkable crisis, inns need to provide various improvised innovations to guard the health and safety of all worried, thereby restoring the client revel in inside the hospitality industry. Organizations normally use beyond know-how in new ways to innovate (Hargadon, 2002), however counting on past information and studies won’t be enough. This is the case of the global pandemic of COVID-19. The unheard-of worldwide health emergency has allowed hotel to rethink fashionable operating practices and hastily expand new and progressive techniques. Prior information has restrained cost, as hotels have minimum experience with this form of disaster. Therefore, hotels ought to innovate without a clear understanding of their effectiveness. In particular, not like preceding studies, this studies to start with suggests a more potent effect of product and technique innovation than different varieties of innovation. This is especially because of innovations to make certain secure carrier transport (as an example, higher cleansing processes, new technology to lessen visitor interactions, and many others.), however due to broader control measures and mechanisms during a pandemic. This suggests that it’s far more essential than focused organizational innovation and advertising. This locating is in line with the estimations of Davahli et al. (2020) that product innovation can assist reduce purchaser health dangers and cause extended lodge booking intentions.
These findings highlight the importance of product and manner innovation for brand spanking new kinds of service shipping within the hospitality industry. While the character of hotel services has traditionally been characterized by an “intuitive and coffee-tech” revel in, this study suggests that technological tool innovation in merchandise and strategies can remodel hospitality services into “low-tech” offerings touch and technology.
Recommendations
This document has five recommendations: policy, practice and research impact, which are listed below.
- First, the positive relationship between innovation during the global pandemic of COVID-19 and the market value of hotels means that hotels should proactively corresponds their innovative actions in this regard.
- Second, hotels need to take advantage of innovations related to the global pandemic to provide maximum protection, but the fact that shareholders don’t think all innovation is fair is decision-making responsibility beneficial for society.
- There is not any reason to agree that the effect of innovation during the pandemic of COVID-19 will not be the same for private motels, but based on the outcomes of this study, we cannot conclude this is the case. In addition, since this study focuses usually on incremental innovation, destiny studies may require to investigate the effect of innovation on the premise of stakeholder perceptions.
- As discussed above, the use of implicit costs of capital can complement our results. However, given the frequency of disclosure of accounting data, special care should be taken because these measures (quarterly or annually) may contain more information than information obtained from the events themselves.
- The analytical framework used in the research undertaken was based on the principals of neo-classical economic theories.
References
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Appendix
Appendix 1: Survey Response of new health and safety innovative business practice to restore consumer confidence in the covid-19 pandemic in the hospitality industry
Questionnaire
- .How health and safety innovative practices for dealing with the COVID-19 pandemic are affecting the consumer confidence.
- How consumer confidence can be improved in the hospitality industry by health and safety innovative practices.
- Are consumers satisfied with the health and safety measure adopted by the hotel industry in Australia?
- Are restaurant customers and hotel customers willing to pay more for increased safety precautions during Covid-19?
